Regional Marketing Specialist

Palo Alto Networks•Reston, TX

1d•Hybrid

About The Position

Your Career In this role, you will be a key contributor to the transformation of the cybersecurity market, working with stakeholders across the company to fuel demand and pipe generation. You will be a results-oriented, performance-driven Regional Marketing Specialist responsible for supporting the execution of marketing plans for your assigned US regions and segments. This position requires a highly organized and execution-focused marketer who thrives in a fast-paced, cross-functional environment. Your Impact As a Regional Marketing Specialist, you will support marketing initiatives that contribute to the creation of leads, drive velocity in the marketing mid-funnel, help drive conversion into pipeline, and assist in progressing pipeline into bookings across the Strategics, Majors, and Enterprise account sets for the US market. You will help execute regional plans based on the US marketing strategy, aligning with business objectives and Go-to-Market priorities. Key responsibilities include:

Requirements

5+ years of relevant work experience in field, channel, demand generation, or campaign marketing, preferably in the cybersecurity or technology industry.
Proven track record of executing demand generation programs.
Experience supporting marketing programs, with an understanding of how to track marketing mix performance.
Demonstrated ability to understand and execute on quarterly campaign plans.
Hands-on experience with coordinating events (both virtual and in-person) and trade shows, with a deep understanding of event logistics from planning to execution.
Experience supporting webinar and virtual event programs; knowledge of SFDC, Marketo, ON24, Zoom, and other MarTech tools is desired.
Strong understanding of marketing best practices, demand generation, and customer engagement strategies.
Experience supporting high-profile events and CXO engagement programs.
Familiarity with ABM strategies and personalized marketing approaches.
Data-driven mindset with the ability to track campaign impact and report on key marketing metrics.
Excellent communication (verbal and written) and stakeholder management skills, with proven ability to manage multiple projects at once and keep the team informed of status.
Ability to thrive in a fast-paced environment with competing priorities and last-minute changes, with a passion and skill for partnering with cross-functional teams.
Self-starter with a positive attitude who can prioritize workload in a strict deadline-oriented environment, with excellent time management skills.
Bachelor’s Degree in an appropriate field of study.
This role requires approximately 25% travel.
When not traveling, we operate on a hybrid schedule with three days per week in the office.

Responsibilities

Lead Generation & Pipeline Acceleration Support: Supporting the planning and execution of lead generation programs across multiple digital channels, including digital media programs, webinars, and virtual summits.
Coordinating and supporting the logistics for webinars and virtual events to engage customers and generate pipeline and leads.
Assisting in the implementation of marketing initiatives tailored to specific segment requirements by account, customer personas, and markets.
Collaborating with sales and data/analytics teams to help identify high-potential accounts across segments that align with strategic goals.
Account-Based Marketing (ABM) Execution: Supporting strategic ABM initiatives for top-tier accounts by assisting in the execution of targeted campaigns.
Assisting in the execution of campaigns with personalized messaging, content, and offers tailored to individual customer accounts, ensuring alignment with sales objectives.
Helping to deploy ABM content that addresses specific pain points and objectives of each target account through multi-channel programs (email, digital, webinars, and events).
CXO Engagement Coordination: Collaborating with marketing and sales teams to coordinate and support high-impact CXO engagement events that drive meaningful conversations and pipeline acceleration.
Contributing to initiatives that build sustained CXO relationships across segments through thought leadership and high-touch engagement activities.
Cross-Functional Collaboration: Working closely across multiple cross-functional teams including the NAM campaign hub, global media team, data/insights team, ABM team, and reporting teams.
Collaborating with sales teams to ensure alignment on program execution, focus, and priorities for your region and segments.
Ensuring seamless coordination between internal teams and external vendors to deliver high-quality marketing experiences.
Program Measurement & Reporting: Assisting with program measurement and pulling reports on marketing programs.
Tracking and reporting on ABM program performance using data-driven insights.
Reviewing the results of executed activities to contribute to the measurement of ROI.