Regional Sr Integrated Marketing Specialist

Lennar•Franklin, TN

About The Position

We are Lennar Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States. Join a Company that Empowers you to Build your Future The Regional Sr Integrated Marketing Specialist is responsible for developing, managing, and executing cohesive multi-channel marketing strategies across 3–4 divisions to drive community awareness and customer engagement. This role will serve as the strategic link between division presidents, regional marketing leaders, sales executives, corporate digital marketing functions and local division field teams, ensuring divisional sales goals are met with alignment across digital advertising, content, events, field marketing, and partner initiatives.

Requirements

Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required.
Minimum 3 - 5 years of relevant experience in home building, real estate, marketing or consumer-facing industries preferred.
Strong organizational and time management skills; able to manage multiple deadlines across various communities.
Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams.
Resourceful and solution oriented.
Leverage digital and analytical tools with confidence to drive insights and outcomes.
This is primarily a sedentary office position which requires the incumbent to have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary.

Nice To Haves

Experience in home building, real estate, or consumer-facing industries is a plus.

Responsibilities

Support the Integrated Marketing Manager, who is the point of contact (POC), owner and driver of integrated marketing plans, to enforce and ensure alignment across teams and timely execution.
Lead the development of strategic creative briefs for key initiatives, ensuring alignment with divisional goals and national brand strategy.
Oversee the execution and management of the integrated marketing calendar across all channels, aligning timing and messaging to maximize engagement and performance.
Oversee and guide the development and localization of marketing assets, signage, events, sponsorships, and outreach initiatives to strengthen regional brand presence.
Lead and partner with National strategy teams to interpret campaign performance and regional market insights, using data to optimize marketing plans and drive results.
Lead, enforce and uphold brand consistency across all marketing touchpoints within the region, ensuring adherence to national standards and guidelines.
Monitor and enhance cross-functional collaboration between Marketing Field Coordinators and Regional Integrated Marketing Specialists.

Benefits

Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage
401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%
Paid Parental Leave
Associate Assistance Plan
Education Assistance Program
up to $30,000 in Adoption Assistance
up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies
New Hire Referral Bonus Program
significant Home Purchase Discounts
Everyone’s Included Day