Digital Marketing Specialist - Hybrid

Traffic and Parking Control Co • Milwaukee, WI

8d • Hybrid

About The Position

The Digital Marketing Specialist supports the execution of digital marketing initiatives across email, search, SEO, paid and organic social media, and website projects. This role assists with organizing insights and input to make digital media recommendations inspired by performance benchmarks. The candidate will collaborate with Marketing Content, Operations, and other stakeholders to support project and campaign experiences, meeting timing, investment, and goal expectations while contributing to performance reporting.

Requirements

• Bachelor’s degree in Marketing, Business, Communications or a related field and/or commensurate on-the-job experience
• Minimum of 3 years of experience in digital marketing or an equivalent combination of education and experience
• Prior experience using digital marketing software, such as HubSpot
• Prior experience using other related digital marketing tools, such as Google Analytics, Google Ads, Search Console and SEMRush
• Prior experience working in a fast-paced, team-based environment
• Proven website, marketing automation and accountability skills
• Builds relationships, collaborative team player, able to effectively organize, prioritize, and delegate work effectively within a fast-paced environment with minimal supervision and ever-changing tasks
• Self-motivated, organized, detail-oriented and able to act independently
• Proficiency in Microsoft Office suite: Excel, Word, PowerPoint and Outlook
• Ability to adapt to changing priorities and anticipate workflow
• Strong interpersonal skills with coworkers and management
• Strong, effective organizational and communication skills with a meticulous eye for detail

Responsibilities

• Support the delivery of an efficient and unified, omnichannel brand identity experience
• Assist with all marketing reporting activities, including weekly and bi-monthly reporting updates
• Support the digital marketing tech-stack management, including but not limited to HubSpot
• Contribute to the paid media planning, deployment, optimization and performance reporting
• Conduct keyword research and on-page optimization to support TAPCO’s SEO, AEO and PPC strategy
• Support Paid Search and Paid Social campaigns, including account and budget management
• Set up Marketing Automation workflows triggered by audience behavioral events
• Regularly monitor web traffic, engagement, site speed and other KPIs. Recommend and implement adjustments to improve web performance
• Collaborate with marketing, IT, and web developers to make highly technical website updates
• Assist with data source integrations and support standards for data governance, tracking, and compliance for unsubscribes, unengaged contacts, and spam
• Support the digital marketing team by executing other miscellaneous tasks as needed
• Adhere to TAPCO Values: Safety First, Fight for the Greater Good, Get Stuff Done, Be Helpful and Figure it Out
• Perform all other duties as assigned

Benefits

• 10 Paid Holidays
• Paid Vacation and Personal Time (starting day one)
• Four Weeks of Paid Parental Leave with no waiting period
• 401K Plan with Employer Match (fully vested on day one)
• Company-Funded Short-Term Disability
• Health, Vision, and Dental insurance
• Quarterly Company Events and Lunches
• Have a say in TAPCO Happenings by joining the Fun or Safety Committee

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level