Specialist, Digital Marketing

Global Industrial•Town of North Hempstead, NY

11d

About The Position

For over 70 years Global Industrial has been an industry leader providing private label and brand name industrial equipment and supplies to businesses throughout North America. We carry over one million industrial, material handling and business products that are sold through our website, corporate sales people and full color catalogs. We are constantly increasing our product offerings to meet the diverse and changing needs of our customers. Our customers include small to large corporations, institutions, government agencies and consumers across North America.Key Responsibilities● Lead the strategy, development, and execution of comprehensive digital marketing campaigns to drive new customer acquisition, retention, and revenue growth.● Serve as the primary technical and strategic lead for Salesforce Marketing Cloud and Salesforce Account Engage (formerly Pardot), ensuring full utilization of platform capabilities.● Architect and implement complex customer journeys and automation workflows using Journey Builder, Automation Studio, and Engagement Studio.● Think both creatively and technically, with a cross-marketing channel, integrated marketing mindset.● Manage cross channel, cross tactic, campaigns facilitated by audience triggers and segment bucketing to deploy the right messages and tactics to the right audiences at the right times.● Manage email marketing strategies, including segmentation, personalization, A/B testing, and deliverability optimization.● Collaborate with sales, merchandising, and creative teams to align digital campaigns with business objectives and product initiatives.● Build dashboards and analyze campaign performance using Salesforce reporting, Google Analytics, and other tools to provide actionable insights and ROI reporting to leadership.● Maintain data hygiene and health within Salesforce marketing automation platforms, ensuring seamless integration with Salesforce CRM.● Stay current with digital marketing trends and Salesforce platform updates to continuously innovate and improve marketing efficiency.

Requirements

Bachelor's degree in Marketing, Business, Information Technology, or related field.
5–7 years of experience in digital marketing with a focus on marketing automation and CRM.
Mandatory Expertise: Advanced proficiency and proven track record as an expert specialist in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder).
Mandatory Expertise: Advanced proficiency and proven track record as an expert specialist in Salesforce Account Engage (Pardot), including scoring/grading models, engagement studios, and connector management.
Technical knowledge of SQL, HTML, CSS, and AMPscript for email customization and dynamic content.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent project management skills and the ability to manage multiple campaigns simultaneously.
Experience in B2B marketing, preferably in industrial, manufacturing, or distribution sectors.
Strong written and verbal communication abilities.

Nice To Haves

Salesforce Certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant, or Account Engage Specialist) are highly preferred.

Responsibilities

Lead the strategy, development, and execution of comprehensive digital marketing campaigns to drive new customer acquisition, retention, and revenue growth.
Serve as the primary technical and strategic lead for Salesforce Marketing Cloud and Salesforce Account Engage (formerly Pardot), ensuring full utilization of platform capabilities.
Architect and implement complex customer journeys and automation workflows using Journey Builder, Automation Studio, and Engagement Studio.
Think both creatively and technically, with a cross-marketing channel, integrated marketing mindset.
Manage cross channel, cross tactic, campaigns facilitated by audience triggers and segment bucketing to deploy the right messages and tactics to the right audiences at the right times.
Manage email marketing strategies, including segmentation, personalization, A/B testing, and deliverability optimization.
Collaborate with sales, merchandising, and creative teams to align digital campaigns with business objectives and product initiatives.
Build dashboards and analyze campaign performance using Salesforce reporting, Google Analytics, and other tools to provide actionable insights and ROI reporting to leadership.
Maintain data hygiene and health within Salesforce marketing automation platforms, ensuring seamless integration with Salesforce CRM.
Stay current with digital marketing trends and Salesforce platform updates to continuously innovate and improve marketing efficiency.