Digital Marketing Specialist

Superior Products Distributors Inc • Cheshire, CT

2d

About The Position

Superior is seeking a Digital Marketing Specialist to support and execute digital marketing initiatives across social media, email, and paid advertising channels. This role works closely with the Ecommerce Manager and internal teams to bring campaigns to life, maintain a consistent online presence, and drive engagement across all digital platforms.

This is a hands-on role ideal for someone who enjoys executing campaigns, working across multiple channels, and using data to improve performance.

Requirements

• 3–5 years of experience in digital marketing, ecommerce, or a related field
• Experience managing social media accounts with a proven ability to grow engagement and followers
• Experience analyzing campaign performance and making data-driven recommendations
• Familiarity with email marketing platforms and campaign execution
• Experience with paid advertising, including Meta (Facebook/Instagram) and Google Ads
• Strong organizational skills and attention to detail
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Comfortable working cross-functionally with multiple teams

Nice To Haves

• Working knowledge of Google Merchant Center and product feed management is a plus

Responsibilities

• Execute digital marketing campaigns across social media, email, and paid channels
• Create, schedule, and manage social media content aligned with promotions and seasonal campaigns
• Build and deploy email marketing campaigns
• Assist with and manage paid advertising efforts, including social ads, Google Ads, and Google Merchant Center
• Coordinate and implement digital marketing assets across platforms
• Monitor and analyze performance across channels, including traffic, engagement, and conversions
• Identify trends and make recommendations to improve campaign performance based on data insights
• Support ongoing growth of social media presence, including increasing engagement and followers
• Collaborate with ecommerce, marketing, and operations teams to support campaign initiatives
• Assist with additional digital or ecommerce-related tasks as needed

Benefits

• Enjoy medical, dental, and vision coverage, an HSA with employer contributions, a 401(k) with company match, and company-paid long-term disability and life insurance.
• We prioritize your well-being with generous paid time off, sick time, holidays, and weekly pay every Friday.
• Plus, we provide employee discounts, wellness programs, and EAP access to help you thrive both personally and professionally.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees