Regional Marketing Specialist

Marathon Health

9d • $75,000 - $85,000

About The Position

The Regional Marketing & Engagement Specialist oversees the marketing and engagement efforts for a dedicated region or set of clients. This individual is highly skilled in consumer healthcare marketing strategies that drive patient awareness and engagement into our health centers and ancillary products. This person thrives in a fast-paced growth environment that balances leading and collaborating with multiple teams and stakeholders. You will work with a diverse, passionate team of marketers, and collaborate closely with multiple internal departments and clients. The Regional Marketing & Engagement Specialist will report to the Director of Patient Marketing & Engagement, while working closely with the broader Marketing team.

Requirements

• Bachelor’s degree in marketing, business, or communication required.
• 3+ years of experience in consumer marketing required
• Candidates must reside in the Eastern Time Zone (ET)
• Ability to travel up to 25 - 30% within dedicated region

Nice To Haves

• Project Management experience preferred
• Healthcare experience preferred
• Experience with analytical tools
• Track and report on various aspects of campaign effectiveness
• Strong execution capability with a focus on driving results
• Highly strategic, consultative teammate who can plan and execute
• Ability to think outside of the box and innovate with creative marketing strategies
• Proven track record of managing multiple priorities with cross-functional teams
• Ability to articulate and present plans and have confidence in communicating with senior level team
• Collaborative team player who can build relationships and work productively with cross-functional teammates

Responsibilities

• Lead marketing, engagement and grassroots efforts for dedicated region
• Partner with regional Operations leadership to support key strategic clients, conduct quarterly client reviews, and support strategic network markets within the region
• Using data, conduct quarterly review of performance metrics and upcoming engagement with Marketing and Operations leadership
• Prepare monthly reports on client engagement and marketing efforts to share with regional Operations leadership
• Serve as liaison between regional Operations leaders and other Marketing teams to ensure meeting regional engagement and marketing needs
• Lead development of engagement plans for strategic clients and support planning process for all clients in market
• Lead development of creative asset, content, and campaign development to drive regional client engagement strategies
• Attend client onsite meetings and events as requested

Benefits

• Free Marathon membership for in person and virtual care, employer paid life and disability insurance, and choice in medical/dental plans, vision, employer funded HSA, FSA, and voluntary illness, accident and hospitalization plans. Benefits are effective on the first of the month following date of hire.
• Competitive compensation, 401k match, access to financial coaching through our Employee Assistance Program
• Paid time off for vacation, sick leave, and more, holiday schedule
• Choice of 2 medical plans, 2 dental plans, and vision coverage, unlimited free mental health benefits and EAP resources, Rewards for challenges and healthy lifestyle activities
• Family-building and hormonal health benefits and paid parental leave
• Generous PTO or FTO, Paid Holidays + A Day for What Matters
• Company paid Basic Life and Disability insurance, Supplemental Life, Spending Accounts, 401(k) with employer match and graded vesting
• Continuing Medical Education (CME) for maintaining and strengthening the knowledge, skills, and expertise of our health center teammates, as applicable

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level