Regional Marketing and Leasing Specialist

CLS Living•Austin, TX

About The Position

At CLS Living, our mission is simple: to deliver an unparalleled resident experience and foster an exceptional workplace environment. We are committed to building a world-class team of passionate individuals who thrive in a culture of positivity, creativity, and continuous growth. Each day brings new opportunities to innovate, lead, and make a meaningful impact. We take pride in our vibrant, design-forward communities and in the devoted teams who manage them with care and integrity. Our success starts with our people—and when our team thrives, our residents do too. Job At-A-Glance CLS Living is seeking a Regional Marketing and Leasing Specialist – Multifamily to join our corporate team. Reporting to the SVP of Marketing and Leasing, this role supports marketing and leasing efforts across a portfolio of multifamily communities and requires approximately 90% travel. The ideal candidate must have strong multifamily property management experience, including new construction lease-up experience within the multifamily sector. Exposure to student housing is preferred; however, deep multifamily experience—particularly in lease-ups—is the highest priority. We’re looking for someone who thrives in a fast-paced, hands-on environment and who sees every challenge as an opportunity to improve the resident experience. The ideal candidate will: Be a passionate mentor and team builder, invested in the growth and development of others. Act as an ambassador of the CLS Living culture, bringing energy, pride, and leadership to the community. Have a personal drive to excel, grow within the company, and take ownership of their role. Possess an entrepreneurial spirit, always looking for innovative ways to enhance operations, resident satisfaction, and property performance. Demonstrate a solutions-first mindset, handling challenges with professionalism and integrity. We conduct criminal background and drug screening. CLS Living is very proud to be recognized as a certified Great Places to Work company. CLS Living is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, and general treatment during employment.

Requirements

3+ years of experience in multifamily property management, with a strong focus on marketing and leasing performance
Direct experience leading or supporting new construction multifamily lease-ups from pre-leasing through stabilization
Proven success in achieving aggressive occupancy, absorption, and revenue goals in competitive multifamily markets
Strong understanding of multifamily marketing channels, including CLS platforms, paid digital campaigns, social media, reputation management, and outreach marketing
Experience analyzing traffic sources, conversion ratios, pricing strategies, and lease-up pacing to drive performance improvements
Proficiency in Entrata or comparable property management software
Ability to travel up to 90% as required
Demonstrated leadership experience, training, and motivating leasing teams

Nice To Haves

Exposure to student housing marketing and leasing strategies
Experience supporting mixed portfolios that include both conventional multifamily and student housing assets
New development or value-add repositioning experience
Bachelor's degree in Marketing, Business, Communications, or related field
Strong presentation and public speaking skills

Responsibilities

Develop and execute weekly, monthly, and annual marketing plans to drive qualified traffic and occupancy across a portfolio of multifamily communities, including stabilized assets and new construction lease-ups.
Lead and support new development multifamily lease-ups, building and executing strategic marketing and leasing plans from pre-leasing through stabilization.
Collaborate with local management to establish, maintain, and strengthen relationships with universities, corporate housing partners, local businesses, residents, and other key stakeholders to create strategic marketing opportunities.
Manage and optimize third-party multifamily marketing and leasing platforms (ILS, digital advertising, reputation management, and social media), regularly reviewing and refreshing messaging, campaigns, and offers to maximize lead generation and conversion performance.
Maintain accurate and detailed market source tracking within Entrata, analyzing traffic, lease-up velocity, and conversion metrics to identify high-performing traffic sources and adjust strategies accordingly.
Establish, implement, and track aggressive leasing goals, occupancy targets, pre-leasing benchmarks, and renewal strategies aligned with multifamily operational objectives.
Lead and deliver advanced leasing and sales training initiatives focused on closing techniques, objection handling, tour excellence, follow-up discipline, curb appeal standards, and effective use of leasing technology.
Support Property Managers and Regional Managers in maintaining strong reputations and market positioning within competitive multifamily submarkets.
Analyze market surveys, competitor pricing, absorption trends, and lease-up pacing to provide strategic recommendations that support revenue growth and NOI performance.
Partner closely with Leasing Managers, Regional Marketing Specialists, General Managers, Regional Directors, and Operations leaders to ensure seamless execution of marketing and leasing initiatives across both conventional multifamily and student housing communities.
Assist with due diligence, repositioning strategies, new acquisitions, and other corporate multifamily initiatives as assigned.