Regional Marketing Specialist - France

Wolf Oil

1d • Hybrid

About The Position

As a Regional Marketing Specialist, you are responsible for driving regional growth through the development and execution of a comprehensive regional marketing plan. This includes managing promotional activities, product launches, events, and communications across various channels to market. You work closely with the French regional sales team in a customer-facing position, ensuring alignment between marketing strategies and business goals.

Requirements

• 3-5 years of experience in B2B marketing roles.
• Proven ability to work closely with sales teams in a customer‑facing role.
• Analytical mindset combined with hands‑on execution capabilities.
• Strong communication and stakeholder management skills.
• Able to work autonomously in a dynamic, international environment.
• Fluent in French and English.

Nice To Haves

• Experience in automotive aftermarket is a plus.
• Additional EU languages are a plus.

Responsibilities

• Define and execute the regional marketing strategy in close collaboration with the sales team, aligned with company, global and regional growth objectives.
• Identify go-to-market strategies for different channels or business segments.
• Oversee and manage the regional marketing budget and P&L.
• Track, measure, and analyze marketing performance (own and competitor’s) to identify insights and continuously optimize initiatives.
• Develop and implement the regional product launch plans, working closely with the regional sales team, and other relevant stakeholders.
• Establish marketing promotional plans (sell-in, sell-out, sales incentives and loyalty actions), considering strategic product and segment priorities.
• Analyze key product and customer performance reports.
• Identify and deploy opportunities to enhance brand visibility at the point of sale.
• Plan and organize regional events to drive engagement and awareness such as trade shows, customer events, training sessions or partnership events.
• Develop and oversee the execution of the regional PR and media plan, including the implementation of digital marketing initiatives.
• Identify and activate distributor communication channels as part of the regional communication plan.
• Coordinate the content strategy for the regional country website.
• Identify opportunities for local partnerships, complementary to global partnerships agreements.
• Manage and activate these local partnerships ensuring maximum impact/awareness in the market.
• Continuously track and analyze market activities to identify best practices for regional brand-building and lead generation.
• Support internal and external sales teams in targeted marketing strategies to drive lead generation and prospect conversion.
• Define the right set of marketing and product collaterals to increase distributors and sales representatives’ knowledge.

Benefits

• a varied and challenging role within a dynamic company, with ambitious projects on the horizon
• a family atmosphere with a diverse and international team of more than 350 specialists
• an organization where there is room for initiative and creativity, a culture known for collaboration & collegiality
• a solid training and support with personal development at the core
• a competitive remuneration package, including a motivational performance bonus plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed