Regional Marketing Specialist

Polsinelli•Denver, CO

9d•$100,000 - $120,000•Onsite

About The Position

Polsinelli is seeking a Regional Marketing Specialist to support our Denver office. The successful candidate will work closely with the Director of Regional Marketing and Office Managing Partners (OMPs) to develop and execute the office’s strategic direction while ensuring alignment with the firm’s overall marketing objectives and practice-specific initiatives. The Regional Marketing Specialist will also lead and coordinate Polsinelli’s marketing and public relations efforts in the Denver metropolitan area. The ideal candidate will be located in our Denver office.

Requirements

Bachelor's Degree
Minimum (5) years’ law firm experience
Ability to work outside of regular office hours, and a flexible schedule and means to travel as needed
Takes ownership of firm-wide strategic initiatives as assigned
Exceptional people skills and high level of professionalism and client service
Demonstrated ability to generate a range of solutions that meet goals and identify the benefits, costs, and risks associated with each solution
Team player with a “can-do” attitude who demonstrates resourcefulness
Experience managing budgets and driving cost-effective strategies
Proficient in Microsoft 365 (Word, Excel, Outlook, and PowerPoint)

Nice To Haves

Implement and maintain a system of organization
Operate with a sense of urgency
Strong attention to detail
Reliable, responsive, and punctual
Strong interpersonal communication skills
Strong analytical and problem-solving skills
Able to work harmoniously and effectively with others
Able to work under pressure
Self-starter
Able to manage multiple projects/events with competing deadlines and priorities
Demonstrate an ability to change with changing direction

Responsibilities

Serve as marketing lead to assigned office
Manage the office marketing budget and lead the development of a local marketing strategy in partnership with the OMPs and Director of Regional Marketing that supports the firm’s strategy within the assigned metropolitan markets
Monitor local business activity, emerging industries, investment trends and economic development to identify strategic market opportunities and support business development initiatives aligned with firm-identified growth areas
Champion the Polsinelli brand and strengthen the firm's presence in the market(s) by cultivating strategic community relationships, enhancing local visibility, and supporting office culture initiatives
Work closely with the PR team to identify and coordinate local public relations opportunities, including rankings, surveys, award submissions, directories and other initiatives that enhance the firm's visibility and reputation in the market
Participate in regular meetings with the Department Marketing Managers to understand practice goals and opportunities in assigned markets
Identify, evaluate, and recommend sponsorships, speaking engagements, leadership opportunities and community partnerships while monitoring competitor activity to uncover business development opportunities
Develop and maintain a deep understanding of the firm's priority practices, key industries, competitive landscape, and target clients within the market(s), including top existing clients and prospective clients
Coordinate office and community engagement events (social and sporting) and sponsorships that will generate leads and partnerships with attorneys
Attend regular shareholder and committee meetings to ensure consistent and effective communication on issues and provide support for opportunities relating to marketing and brand awareness
Lead the office marketing onboarding experience for new attorneys by coordinating headshots, introductory meetings, and personalized integration plans that align with each attorney's practice, business development goals, and local networking opportunities
Partner with the Events team to develop targeted invitation strategies and ensure a consistent, data-driven approach to local events and sponsorships that supports local business development efforts
Coordinate event logistics and post-event follow-up, including attendee engagement, lead tracking, ROI analysis, and recommendations to improve future programs
Maintain CRM and marketing data to support relationship management, pipeline tracking, and ROI reporting
Leverage AI tools (including ChatGPT and similar platforms) to enhance daily marketing workflows, generate content, streamline processes, and identify data-driven opportunities for regional growth and engagement
Collaborate with cross-functional teams on client-facing initiatives, internal programs, and attorney engagement efforts, including the Women's Empowerment Committee (WEC), Summer Associate Program, Associate Committee, and other firmwide initiatives
Perform other duties as assigned