Regional Marketing Manager - Atlanta, Florida, Nashville

Mill Creek Residential•Boston, MA

19d•$85,000 - $100,000•Remote

About The Position

The Regional Marketing Manager is responsible for a portfolio of 20 to 35 communities within a specified geographic area. The Regional Marketing Manager will partner with Community and Regional Managers to drive leads and tours to communities, maintain/improve occupancy levels, and ensure integrity of the Modera, Amavi, Alister and Beckett brands. The Regional Marketing Manager will work closely with the Corporate Marketing and Communications Team and the Digital Marketing Team and report to the Regional Vice President of Property Marketing.

Requirements

5+ years of multifamily marketing experience in a regional marketing role.
Bachelor’s degree in Marketing, Business or Communications or related field preferred but not required
Excellent verbal and written communication, presentation, and relationship-building skills.
Highly organized with ability to manage multiple projects simultaneously.
Strong analytical and data interpretation skills, especially in Google Analytics and BI dashboards.

Nice To Haves

CRM (Entrata and Yardi) a plus.
Experience with project management tools (Smartsheet or Monday.com) is a plus.

Responsibilities

Develop and implement comprehensive marketing strategies to support stabilized and lease-up communities in achieving budgeted occupancy.
Optimize digital presence, including but not limited to property websites, SEO, PPC, ILS (Internet Listing Services), and social media to maximize lead generation.
Identify and execute grassroots and hyper-local marketing initiatives tailored to each community’s target demographic.
Partner with site teams to ensure consistent execution of marketing strategies and brand messaging.
Monitor and analyze marketing performance metrics, including lead conversion rates, website traffic, digital ad performance, and occupancy trends in collaboration with Marketing Analyst.
Collaborate with marketing vendors and ad agencies to optimize marketing spend and campaign performance.
Conduct competitive market research to identify trends, positioning opportunities, and demand drivers for assigned communities.
Serve as the marketing expert and consultant for regional leadership, community teams, and onsite leasing associates. Stay current on rapidly changing marketing landscape.
Train and support leasing teams in utilizing marketing tools and local outreach strategies.
Work closely with internal teams, including Property Management, Digital Marketing, and Creative Services, to ensure strategic alignment.
Provide marketing guidance on new developments, including creating a comprehensive strategy, aligning on signage and branding, coordinating promotional efforts, and ensuring a cohesive marketing approach across all channels.
Manage and track marketing budgets for assigned communities, ensuring efficient allocation of resources to maximize ROI.
Ensure all marketing efforts comply with Mill Creek Residential brand standards and Fair Housing regulations.