Regional Marketing Manager

Avenue5 Residential, LLC•Dallas, TX

2d•Onsite

About The Position

Avenue5 is growing, and we are in search of a regional marketing manager to join our dynamic team of Fivers! We are a vibrant, third-party multifamily property management firm with locations across the United States. We are proud of our vibrant, inclusive, make-it-happen culture, where we: Listen to our associates, recognize them, and give them room to grow. Invest in our associates to help them become the best version of themselves. Approach every important decision with our associates in mind. Celebrate our associates’ successes and encourage them to raise the bar even higher.

Requirements

Bachelor’s degree is required.
Five plus years of experience in direct real estate multifamily marketing within the property management industry is required.
Three to five years with advanced proficiency in social engagement and marketing campaign management, on Facebook, Twitter, Instagram, YouTube, and Pinterest, is required.
Advanced-level knowledge with Microsoft Office Suite, including Outlook, Word, PowerPoint, and Excel.
Three to five years of experience in website ILSs, Craigslist, SEO, SEM, and digital data aggregators is required.
Three to five years of experience in Yardi Voyager Marketing module, RealPage, or other equivalent system is required.
Two to three years of digital, creative, and branding agency experience required.
Ability to work independently and prioritize effectively in a fast-paced environment.
Intermediate to advanced level knowledge with MS Office Suite including Outlook, Word, PowerPoint, and Excel (including Excel functions).
Excellent written and verbal communication skills.
Exceptional conceptual and creative thinking skills, as well as a solid knowledge of typography, color theory, design, and layout principles with a strong aesthetic sense.
Exceptional project management skills are required.
Strong understanding of property management industry trends, issues, and emerging technology.
Outstanding presentation skills and the ability to command an audience of all internal and external stakeholders.
Demonstrated experience in managing, expanding, and developing relationships with clients.
Entrepreneurial mindset and go-getter attitude with proven ability to work independently as well as in a team setting.
Create a climate in which associates want to do their best by leading and communicating a shared vision with associates and providing coaching and development.
Positive demeanor, voracious appetite to learn new things, and excellent professional judgment.
Required to complete and successfully pass the Avenue5 Fair Housing and Preventing Discrimination and Harassment training and other courses, if assigned.

Nice To Haves

Three to five years of pre-development, lease-up, and/or grand opening experience in the multifamily property management industry preferred.
Three to five years of experience in Google Drive, Google+, Google Analytics, and Google AdWords is preferred.
Three to five years of experience in Yardi Voyager Marketing module, RentCafé, RealPage, or other equivalent systems is a plus.
Participation in industry groups is a plus.
OMCP certification is preferred.
PMP certification is a plus.

Responsibilities

Serves as the Avenue5 business partner responsible for property marketing performance in a region and/or portfolio of multifamily properties.
Provides innovative marketing solutions that leverage the Avenue5 best-in-class marketing techniques to maximize property performance.
Supports, guides, and provides feedback to the on-site team regarding the development of a property’s brand identity and the execution of the integrated marketing programs.
Reviews and analyzes the performance metrics and reporting for ROI on marketing campaigns and suggests creative solutions for programs not meeting expectations.
Collaborates with the on-site property team and the corporate marketing team to design a customized, effective strategy for growth at all 50-60 properties in the region and/or assigned portfolio.
Recommends effective property marketing programs and offerings, including demand generation, retargeting, marketing automation, and digital and social media to accelerate success for the properties in a region/portfolio.
Applies in-depth knowledge of marketing principles and techniques to create dynamic and engaging marketing campaigns by utilizing both digital and traditional marketing methods/channels (e.g., brochures, flyers, posters, postcards, direct mail, billboards, email, landing pages, microsites, social media, and radio).
Mentors on-site property marketing team in the development of collateral for websites, ILSs, Craigslist, social media, and print to serve clients.
Understands the client’s and company’s business objectives to ensure maximization of property marketing and performance.
Reviews and analyzes the budget for each property in the portfolio in conjunction with the operations team and clients.
Understands the market landscape, including technological trends, and competitor strengths and weaknesses as they relate to property management.
Maintains a working knowledge of all the features, functionality, and benefits that make Avenue5’s products and services superior in the multifamily property management space.
Presents the marketing strategy and results at the property’s quarterly and annual business review meetings.
Mentors, coaches, and provides performance feedback for on-site sales teams in exceptional sales techniques and salesmanship skills.
Works with the property teams to create strategies for growth at all properties in the region and/or portfolio, providing input to new business development RFP and RFI responses in conjunction with sales and client services.
Performs other duties as assigned.