Regional Marketing Lead

Webster & Webster Associates•Boston, MA

5d•Onsite

About The Position

Long-standing embedded tech leader is seeking a Regional Marketing Lead for the US market to guide US marketing initiatives. This position bridges global marketing direction with local execution, requiring someone who enjoys owning strategy, programs, and outcomes. You will develop and manage the full regional marketing plan (events, campaigns, digital initiatives, and content) while partnering closely with sales leadership to drive measurable pipeline growth. If you’re a marketer who thrives on autonomy and impact, this role provides a broad runway to shape the US market presence.

Requirements

5+ years of B2B field marketing experience in a technical, engineering-driven, or software-focused industry.
Demonstrated ability to work closely with commercial teams to drive measurable outcomes from marketing activities.
Experience supporting product or feature launches and shaping effective technical marketing content.
Hands-on proficiency with digital campaign execution, marketing automation, analytics, and CRM reporting.
Strong analytical skills, with the ability to track performance, interpret data, and make recommendations.
Self-directed, adaptable, and comfortable owning programs from strategic planning through execution.

Responsibilities

Lead the US field marketing plan, including industry events, webinars, customer programs, and targeted vertical initiatives, with a focus on generating qualified opportunities.
Collaborate closely with sales and commercial teams to support pre-event outreach, onsite activities, and post-event follow-up that drives pipeline progression.
Convert customer feedback and market signals into relevant stories and localized content to support product messaging and new feature initiatives.
Manage coordination of joint marketing efforts with ecosystem partners, including co-marketing campaigns, shared programs, and partner-sponsored activities.
Tailor global campaigns for the US market, building landing pages, managing nurtures, executing digital promotion, and completing detailed analysis of results.