Regional Marketing Manager

Asbury Automotive • Boston, MA

4d • $115,440 - $173,160

About The Position

The Marketing Manager will coordinate and develop marketing policies, programs, and campaigns to increase sales and revenue for the company.

Requirements

• Bachelor’s degree in ecommerce/marketing or a related field
• Possesses leadership qualities and the ability to manage vendor marketing executives
• Well versed in SEM, Display and Local SEO
• Skilled in ROI calculations, A/B Testing and Excel

Nice To Haves

• Previous experience preferred or automotive experience

Responsibilities

• Formulates plan for marketing objectives and leveraging SEM, SEO and Display to their fullest
• Works with Operational Marketing Manager and other department heads on strategic planning
• Drives KPIs by working with the MMD(s) and department heads on best practices and areas of opportunity
• Conceptualizes marketing ideas and product launches
• Ensures that all Asbury digital properties comply with legal and compliance standards set forth by state & federal law as well as all applicable manufacturer covenant requirements
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies
• Performs other related duties to benefit the mission/vision of the organization

Benefits

• Weekly pay
• Paid holidays & paid time off
• Paid training
• Stock Awards (select management and front-line team member’s eligible)
• medical, vision, dental, accident, critical illness and hospital indemnity plans
• Up to 12 weeks paid pregnancy leave (disability leave)
• Paid Parental Leave
• Health savings
• Flex spending accounts (tax free)
• Short-term and Long-term disability plans
• Life Insurance (Whole Life and Term)
• 401k with company match
• Digital career path tool to assist with career development
• Continuous training through Asbury's Internal Learning Management System
• Professional growth and development opportunities
• Student loan relief resources
• Employee assistance program
• Employee discounts on parts and service repairs
• Scholarship awards
• Opportunities to join our community service initiatives, which includes paid volunteer hours
• Aggressive Employee referral program with bonus opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Manager