Regional Marketing Director – Lead a High-Performing Marketing Team

Visiting Angels Greater Philadelphia•Jenkintown, PA

1d•Hybrid

About The Position

Visiting Angels is seeking a Regional Marketing Director to lead a high-performing marketing team in the Greater Philadelphia area. This role is ideal for a natural relationship-builder with experience in healthcare, community outreach, business development, or marketing, who is motivated by serving others and driving growth. The Director will oversee Marketing Liaison Managers across three main territories, focusing on supervising marketers, developing strategy, strengthening referral relationships, and ensuring consistent brand representation. Deep marketing experience with hospitals and rehabs, along with a history of stable employment, is highly desirable.

Requirements

Extensive experience in community relations, outreach, or healthcare marketing.
Proven ability to lead, coach, and supervise a marketing team.
Excellent presentation, relationship-building, and public speaking skills.
Strong organizational ability with a positive, flexible, and resilient mindset.
High ethical standards and professionalism.
Ability to provide proof of vaccination.

Nice To Haves

Deep marketing experience with Hospitals and rehabs (such as Skilled Homecare, Hospice).
Deep continuity in employment history (not job hopping).
Candidates from other industries are welcome to apply (e.g. Solar Panel sales).

Responsibilities

Supervise, mentor, and support all marketers across territories.
Hire, onboard, and develop new marketing staff as the department expands.
Provide coaching, performance feedback, and strategic direction.
Build and maintain high-value relationships with hospitals, senior communities, physician groups, and other referral partners.
Create a strong, sustainable referral pipeline across all markets.
Oversee the development and maintenance of caregiver referral sources.
Create and execute comprehensive marketing and outreach plans.
Lead event strategy, sponsorships, advertising, and promotional activities.
Track results, analyze performance, and refine strategies based on data.
Ensure a consistent external brand image across all territories.
Oversee all outreach events (CEU events, community events, partner events).
Develop Corporate level partnerships.
Serve as the face of the organization to community partners.
Work closely with the Wellness Team to understand client needs and integrate insights into marketing messaging.
Support executive leadership with mentor programs and organizational initiatives.
Serve as a trusted advisor to leaders across the company.