Regional Marketing Director

Horizon Services•Newark, DE

About The Position

The Regional Marketing Director serves as the primary connection between Horizon's marketing organization and its local General Managers. This role exists because local markets have distinct needs, competitive dynamics, and growth opportunities that require a dedicated marketing partner. The RMD translates corporate marketing strategy into locally relevant execution while ensuring that field intelligence flows back into how we build plans, allocate budgets, and develop offers. The RMD is an accountable partner with defined responsibilities on both sides of the relationship - representing marketing to the field and representing the field back to marketing.

Requirements

5+ years of experience in marketing, with meaningful exposure to local or field marketing
Demonstrated ability to build credibility and trusted relationships with non-marketing stakeholders
Fluency in full funnel marketing channels: paid search, paid social, display, local SEO, etc.
Strong analytical skills; comfortable working in performance dashboards and translating data into clear recommendations
Excellent communication skills: the ability to make complex marketing concepts accessible to operators
Highly organized with the ability to manage multiple markets and stakeholders simultaneously

Nice To Haves

Experience in home services, multi-location, or franchise marketing environments
Familiarity with Power BI or similar business intelligence platforms
Background working within a centralized marketing structure with field-facing responsibilities
Experience in a high-growth, operationally-driven business where speed and adaptability matter

Responsibilities

Own and deliver the weekly performance report to each GM in the region - spend, leads, ROAS and key trends
Serve as the named point of contact for GM questions on marketing performance
Partners with GMs and provide training on how to interpret and use the data
Lead quarterly market reviews with each GM covering channel mix, budget pacing, audience targeting, and local competitive landscape
Translate market-level insights into recommended plan adjustments and bring those recommendations back to the performance media team
Identify market-specific opportunities (e.g., seasonal demand shifts, local competitor moves) and flag them proactively
Manage turn-on / turn-off decisions for market-level campaigns (e.g., FTB) in coordination with the weekly spend management process.
Advocate for local market needs when budgets flex or priorities shift at the corporate level
Coordinate with the performance media team to ensure regional execution aligns with GM expectations
Represent local market context in OOH placement, media channel, and geo-targeting decisions, formalized in the quarterly market review
Channel GM input into promo, offer, and messaging development
Brief the inhouse team on locally-driven creative needs; review outputs on behalf of the region
Curate and deliver relevant competitive intelligence to GMs through the competitive insights tool
Surface emerging market threats and local opportunities from the field back to the corporate marketing team on a regular cadence
Maintain awareness of local competitor activity, pricing changes, and new market entrants across the region
Own the regional offer strategy and promotional calendar in partnership with GMs and central marketing leadership
Work with GMs to surface local demand signals, competitive pricing pressures, and seasonal opportunities that should inform offer development
Collaborate with the corporate leadership to shape offers that are both margin positive sound and locally relevant
Ensure the regional promo calendar is communicated clearly to GMs in advance, with enough lead time to plan operationally
Ensure that GM perspective is represented in corporate planning processes: budget cycles, campaign planning, creative briefing
Build trusted relationships with each GM in the region; become their go-to for anything marketing-related
Identify patterns across the region that indicate broader strategic gaps or opportunities and bring them forward to marketing leadership