Director, Regional Marketing

Crinetics Pharmaceuticals•Headquarters, KY

1d•Remote

About The Position

The Director of Regional Marketing has a critical role in driving commercialization of Crinetics’ exciting and deep pipeline across multiple disease states of significant unmet-medical need. As Regional Marketer, your initial focus will be on supporting Crinetics’ first commercial launch of Paltusotine in Acromegaly followed by a potential second indication in Carcinoid syndrome. The Regional Marketer is a field-based marketing role that will be vital commercial contact with national and regional Key Opinion leaders. The Regional Marketing team will also be responsible for planning and executing regional marketing initiatives to support the overall brand strategy. The successful candidate will be skilled in operating in a highly matrixed and collaborative environment and will have a track record of driving cross-functional leadership across key initiatives. You will play a key role in driving key market planning activities pre-launch and drive commercial execution post-FDA approval. Specifically, in support of commercial strategy execution, you will be responsible for supporting Regional Marketing functions that support HCP and patient initiatives; as well as understanding regional business trends and executing local market programs. These functions include identifying and mapping KOLs, developing KOL-specific engagement plans, supporting promotional speaker bureau development, diving peer-peer educational activities, managing vendor relationships and partnering with the Patient Marketing team on regional patient events.

Requirements

Bachelor’s degree with 15 years of combined sales, marketing, account management or related experience in biopharmaceutical industry.
Rare disease or Endocrinology experience is preferred
KOL identification, development and engagement experience including speaker bureau leadership or advisory board management required
Track record with product launch planning (field or internal) as well as experience in creatively accelerating brand uptake and overcoming barriers to commercial success
Track record of effective collaboration with multiple cross-functional partners including sales, marketing, field reimbursement specialists, MSLs etc
Demonstrated ability to build productive relationships with external stakeholders including KOLs, practice managers, vendors, etc and internal commercial teams
Strong communication and presentation skills and proven project management abilities to manage multiple competing priorities
Ability to lead and influence without direct authority
High level of professional integrity and strong commitment to compliance
Innovative Thinking: Demonstrated ability to leverage innovation and creative thinking to drive results

Nice To Haves

Rare disease or Endocrinology experience is preferred

Responsibilities

Serve as the key commercial point of contact for National and Regional KOLs
Identify and map all academic and community-based KOLs and help map referral patterns between KOLs in center of excellence and the community
Identify and engage with next tier KOLs: Emerging Opinion Leaders and Digital Opinion Leaders
Understand regional and KOL-specific practice patterns to better understand key areas of unmet need in Acromegaly treatment
Support and participate in regional advisory boards by leading recruitment of advisors, planning and coordination with vendors to help generate key actionable insights
Develop and manage KOL-specific engagement plans and drive advocacy for Paltusotine post-FDA approval
Engage with KOLs in generating feedback on market development activities including disease state education and brand promotional strategies and tools
Lead engagement efforts of KOLs with Crinetics leadership at various forums; KOL 1:1 meetings, conferences, etc.
Tailor national brand strategies for local market dynamics.
Manage and execute regional marketing programs (e.g., non-personal promotions, local sponsorships).
Oversee the regional marketing budget.
Support recruitment and development of the speaker bureau in collaboration with the commercial operations team
Help develop and drive Speaker Training efforts for branded and disease state activities
Collaborate with marketing team to develop peer-peer content including educational videos, promotional supplements and other assets needed by the regions and materials for patient events
Lead Crinetics’ presence and engagement at National, regional and local congresses and facilitate our active engagement at these events to include cross functional coordination with medical, sales and marketing colleagues.
Support commercial team in developing best-in-class disease state and product training curriculum to include KOL input and participation in training activities.
Provide commercial team with in-market insights on core promotional activities post-approval
Develop strong collaboration with cross-functional partners: field sales leaders, sales representatives, National Account Directors and Regional Reimbursement Directors to ensure seamless field execution of promotional activities. This role requires significant peer leadership abilities to drive these activities.
Drive compliant coordination with field medical affairs team to effectively support customers
Ensure materials are compliant with regulatory and legal standards.
Monitor regional competitive landscape to identify opportunities and risks.
Other duties as assigned