Regional Marketing Coordinator

ATI Restoration, LLC•Plano, TX

6d•Remote

About The Position

The Regional Marketing Coordinator (RMC) supports the marketing function for the East Coast division offices and its sales professionals. Operating under the direct oversight and strategic direction of the Director of Marketing, the RMC is responsible for connecting corporate marketing to regional activation. This includes executing regional marketing initiatives, maintaining brand consistency, deploying compliant email campaigns, and supporting the Business Development Managers (BDMs) to drive regional lead generation and brand awareness.

Requirements

Three to five years of experience in B2B Marketing or Marketing Coordination (construction/restoration industry preferred).
Must be proficient in MS Word, Excel, PowerPoint, Google Platform (specifically Google Sheets for project tracking), and Salesforce.

Nice To Haves

Proficiency with the following software preferred but not required: Pardot, Costar, ALN Vendor Edge, ALN Compass, ZoomInfo, and ElginPrism.

Responsibilities

Share execution responsibilities for high-budget corporate trade shows, distributed between the two regional coordinators based on geographic location.
Handle on-site setup, execution, and breakdown for major corporate shows (e.g., NAA, PLRB, RIMS, etc.).
Provide marketing support, assets, and guidance where needed for local, BDM-driven trade shows (which remain the primary responsibility of the individual BDMs).
Strictly implement and maintain standardized pre- and post-show email templates, exhaustive planning checklists, and execute the mandatory post-event debrief call via the shared Google Sheet.
Execute marketing tasks and projects strictly as vetted and delegated by the Regional Marketing Director to eliminate ad-hoc chaos and maintain a structured workflow.
Deploy regional email campaigns across upper- and lower-funnel prospects, ensuring all content is submitted for review and approval by the Regional Marketing Director prior to deployment.
Vet day-to-day project and collateral requests directly with the BDMs, under the ongoing review and oversight of the Regional Marketing Director.
Develop a deep and robust knowledge of all ATI Services and target market segments (multi-family residential, commercial, hospitality, healthcare, etc.).
Customize corporate marketing strategies for regional deployment and execute local regional/branch marketing tactics.
Manage, distribute, and maintain inventory of marketing materials from ATI HomeOffice (HQ) for regional events.
Ensure all corporate Brand Guidelines are strictly followed and executed regionally and locally.
Support sales teams with the planning of relevant branch events and Lunch & Learn opportunities.
Support regional sales teams by gathering data for relevant regional customer stories and case studies.
Prepare presentations, proposals, and other marketing collateral in connection with business development opportunities.
Attend scheduled business development and marketing weekly meetings.