Regional Marketing & Communications Manager

MultiCare Health System•Yakima, WA

1d•Onsite

About The Position

The Marketing & Comm Mgr Regional at MultiCare operates within a hybrid operating model, focusing regionally while supporting both local business units and system-level strategies. This role involves close partnership with system marketing, communications, and shared services teams. The manager will collaborate with regional leaders, strategic planning partners, and system marketing and communications teams to develop data-driven strategies that drive program growth, consumer engagement, and loyalty across multiple channels. They will lead the planning, execution, and measurement of integrated marketing and communications efforts that align with enterprise priorities while addressing regional market needs. The position also serves as a communications subject matter expert, helping shape clear, compelling messages that promote MultiCare with media, stakeholders, and the communities served. This includes coordinating messaging across business units, supporting long-term communication planning, and contributing to executive-level communications that strengthen the organization's reputation and public presence. This is an AI-enabled role, where the use of approved tools like Microsoft Copilot is expected to support research, drafting, analysis, planning, and workflow efficiency, with all AI-assisted work requiring human review, editing, and approval.

Requirements

Bachelor’s degree in Business, Marketing, Communications or related field
Six (6) years of experience working in a marketing, communications, public relations, or strategy department

Nice To Haves

Health care marketing or communications experience preferred

Responsibilities

Work in close partnership with regional business unit leaders and system marketing and communications teams to develop and implement integrated marketing and communications strategies aligned with system priorities, regional goals, and return on investment.
Lead the development of regionally informed marketing and communications plans that surface local market needs and priorities, leveraging enterprise systems and resources to deliver targeted, scalable programs aligned with organizational strategy.
Present plans, insights, and recommendations to regional and system leadership, ensuring clarity, alignment, and operational readiness across teams.
Partner with analytics teams to design research plans and leverage primary, syndicated, and secondary data to inform strategy and decision making.
Oversee the development of marketing and communications materials, collaborating with internal teams and external agencies to ensure consistency with brand, messaging, and strategic goals.
Develop and execute comprehensive communication plans across owned, earned, and paid channels, managing complex projects that support key initiatives and strengthen stakeholder relationships.
Coordinate closely with corporate parent services and shared teams to ensure regional efforts align with system wide campaigns, governance, and best practices.