Regional Market Development Manager

Thermo Fisher Scientific • Morrisville, NC

4d • Onsite

About The Position

As a Regional Marketing Manager supporting the North American Region at Thermo Fisher Scientific, you'll implement strategic marketing initiatives to build growth and market position. Working in a cross-functional organization, you'll develop and execute comprehensive regional marketing plans aligned with global strategies. You'll collaborate across product management, sales, digital marketing, and operations teams to create impactful campaigns that generate qualified leads and drive revenue. You'll manage the full marketing mix - from developing compelling value propositions and content to managing events, digital campaigns, and sales enablement programs. Using data-driven insights, you'll analyze market trends, track campaign performance, and optimize marketing ROI. You'll also build strong relationships with customers, KOLs, and industry partners while staying current on market dynamics and competitive landscapes. This role offers the opportunity to make a meaningful impact by helping bring innovative scientific solutions to customers working to make the world healthier, cleaner, and safer. This is an on-site position.

Requirements

• Advanced Degree plus 6 years of experience, or Bachelor's Degree plus 8 years of experience in B2B marketing, preferably in life sciences, diagnostics, or scientific instruments
• Experience with CRM systems and digital marketing platforms
• Ability to influence and collaborate effectively in a cross-functional organization
• Strong presentation skills for engaging various stakeholders
• Self-directed with ability to work independently and as part of a team

Nice To Haves

• Preferred Fields of Study: Marketing, Business Administration, or scientific field (Biology, Chemistry, etc.)
• Additional certifications in marketing or relevant scientific domains beneficial
• Demonstrated success developing and executing multi-channel marketing campaigns
• Strong analytical skills with ability to measure and optimize marketing performance
• Excellent project management capabilities and attention to detail
• Outstanding written and verbal communication skills

Responsibilities

• Implement strategic marketing initiatives to build growth and market position.
• Develop and execute comprehensive regional marketing plans aligned with global strategies.
• Collaborate across product management, sales, digital marketing, and operations teams to create impactful campaigns that generate qualified leads and drive revenue.
• Manage the full marketing mix - from developing compelling value propositions and content to managing events, digital campaigns, and sales enablement programs.
• Analyze market trends, track campaign performance, and optimize marketing ROI using data-driven insights.
• Build strong relationships with customers, KOLs, and industry partners.
• Stay current on market dynamics and competitive landscapes.

Benefits

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement
• At least 120 hours paid time off (PTO)
• 10 paid holidays annually
• Paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave)
• Accident and life insurance
• Short- and long-term disability
• Competitive 401(k) U.S. retirement savings plan
• Employees’ Stock Purchase Plan (ESPP)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level