Market Development Manager

Eastman•Kingsport, TN

5d•Onsite

About The Position

Eastman is seeking a Market Development Manager for our Specialty Plastics division, focusing on the Durables market. This role involves developing and executing strategic marketing initiatives to drive and sustain growth in assigned market segments. Responsibilities include creating and implementing market plans, monitoring their effectiveness, and making necessary adjustments. The role also involves managing Stage Gate Projects, serving as a marketing subject matter expert, and collaborating with various stakeholders.

Requirements

Bachelor's Degree required; MBA or advanced education in strategic marketing required
8+ years of experience in commercial, marketing, or product management roles.
Strong business and marketing acumen.

Responsibilities

Develop Addressable Market Maps and refine existing offers with the Durables Segment Team.
Determine the best path for initiatives from market strategy work, develop execution plans, and monitor their effectiveness.
Collaborate with cross-functional partners to integrate marketing strategies and establish feedback loops with Sales.
Communicate strategies across the Market Segment Team.
Lead or support growth projects using the EBME framework (Eastman Business Management Excellence).
Track metrics to ensure post-launch efforts align with segment strategy and performance.
Facilitate and provide input on new business opportunities in Leads Management (SFDC).
Make growth initiative recommendations based on market trends and customer insights.
Develop Economic Value Estimates (EVE™) with Product and Pricing teams.
Prepare transition plans and materials, and coach Sales and support functions for new product launches.
Draw insights from multiple sources to develop situational assessments for growth projects.
Network and establish expertise in assigned markets.
Interface with value chain leverage points to identify product and application opportunities.