NY Regional Manager

Still Austin Whiskey Co.•New York, NY

8d•Remote

About The Position

The Regional Manager is responsible for developing and executing statewide sales strategies across both Retail and On-Premise channels to expand Still Austin’s market presence, drive sustainable volume growth, and strengthen brand advocacy throughout the assigned state. This role oversees distributor partnerships, market execution, team development, key account strategy, and financial performance while serving as a primary liaison between Still Austin, distributor partners, and key customers. Success in this role requires strategic leadership, strong distributor management expertise, and the ability to balance brand-building with disciplined commercial execution across multiple channels. The Regional Manager plays a critical role in ensuring alignment between sales, marketing, operations, and production while building a high-performing organization grounded in accountability, development, and relationship-driven leadership.

Requirements

Must live in NY State
High school diploma or state-issued equivalency certificate
Bachelor’s degree plus 5 years of supplier, distributor, or CPG sales experience reflecting increasing responsibility; OR High school diploma or equivalency plus 6 years of supplier or distributor sales experience reflecting increasing responsibility
Proven experience managing distributor relationships
Strong leadership, selling, time management, and public speaking skills
Valid driver’s license with a safe driving record
Ability to travel frequently by air and car throughout the assigned state
Must be 21 years of age or older
Ability to obtain required liquor licenses as mandated by state or locality
Ability to see, taste, and smell whiskey as part of job duties
Availability to work nights and weekends as required

Nice To Haves

Experience developing and executing both Retail and On-Premise sales strategies within the spirits or beverage alcohol industry
Strong analytical and problem-solving skills with the ability to interpret data and market trends
Experience managing pricing strategies, promotional programming, and distributor planning
Demonstrated ability to anticipate market trends and build competitive strategies
Executive presence and strong presentation skills
Proven ability to adapt communication approaches to different audiences
Highly proactive, results-oriented, and self-directed

Responsibilities

Own statewide Retail and On-Premise sales strategy, including distribution priorities, key account growth, volume targets, and market expansion initiatives
Develop and execute market-level go-to-market plans across priority territories, chains, and hospitality groups
Identify opportunities to grow market share, brand visibility, and account penetration throughout the assigned state
Lead distributor management strategy in partnership with distributor partners
Serve as a trusted supplier partner while advocating for local market needs and strategic priorities
Drive distributor alignment through regular communication, ride-withs, performance reviews, and market planning
Oversee retail programming, displays, pricing strategies, promotional initiatives, and chain execution
Build and maintain senior-level relationships with key retail buyers and regional chain partners
Drive retail visibility, merchandising standards, and programming execution across the state
Develop cocktail, menu placement, back bar, and activation strategies within key hospitality accounts and regional groups
Strengthen relationships with bartenders, beverage directors, hospitality operators, and On-Premise decision-makers
Drive education, advocacy, and experiential engagement within the hospitality channel
Manage statewide sales budgets and P&L initiatives to ensure financial discipline and profitability
Oversee inventory forecasting in collaboration with distributors, operations, and production teams
Monitor sales performance, KPIs, and distributor execution across all markets and channels
Partner with Marketing and Field Marketing teams to drive effective consumer engagement, merchandising, activations, and programming
Coordinate with Operations, Production, and Leadership teams to align supply planning with growth initiatives
Provide regular market insights, performance updates, and strategic recommendations to senior leadership
Ensure all Retail and On-Premise sales activities adhere to industry regulations and compliance standards
Represent Still Austin at industry events, customer meetings, distributor functions, and market activations throughout the assigned state
Conduct ongoing market analysis to identify trends, opportunities, risks, and competitive activity across the assigned state
Monitor and report on statewide sales performance, depletion trends, KPIs, and distributor execution
Build and maintain executive-level customer and distributor relationships
Drive education and advocacy through trainings, tastings, presentations, and brand storytelling
Plan and execute market visits, ride-withs, performance reviews, and strategic planning sessions
Partner with leadership to evaluate growth opportunities, organizational needs, and market investments