Regional Head of Events, US

PEI Group•New York City, NY

6h•Hybrid

About The Position

Our Events business is in the middle of a strategic transformation. We are moving from a legacy model of standalone events to an interconnected portfolio of converged and co-located conferences, known as Fewer, Bigger, Better (FBB), to improve the member experience and create proprietary flows of data from our customers. We have created the new role of Regional Head of Events (RHE) to lead this change in the US. Reporting to the Global Head of Events, you will manage the in-region Associate Directors (ADs) and producers, own the regional events strategy and report on the consolidated performance of US events. You will work in person with regional teams as much as practical and collaborate closely with teams across PEI. Success in your first year means consolidating US events into the 2027 calendar with stronger commercial results over fewer event days, mapping regional opportunities with ADs and producers, and shaping the three-year plan for our events and communities business. Where you bring one, you will also keep a global event portfolio in the first instance.

Requirements

At least five years of commercial conference production experience
At least five years of speaker recruitment experience

Nice To Haves

Experience in a financial services or private equity conference role

Responsibilities

Implement a strategy for fewer, larger, more impactful events, aligned with ARR, FBB and marketing goals.
Set, monitor and report event objectives and KPIs that drive the commercial goals of regional portfolios.
Build and lead a high-performing regional team of producers with deep sector expertise and standardized logistics, working closely with ADs and regional heads of operations.
Create a multi-year event calendar that balances global and regional needs, attracts attendees, members and sponsors, and is mapped against regional competitor events.
Identify regional target audiences and tailor event content and experiences with ADs to drive new business and member satisfaction.
Foster a culture of innovation to continually improve events and drive growth.
Produce and develop an event portfolio as determined by the business.
Ensure ADs introduce innovative event formats and experiences to stay ahead of industry trends and attract larger audiences.
Work with ADs to inspire market-leading event concepts and agendas.
Optimize the portfolio with ADs by prioritizing high-impact events and cutting or adapting low performers.
Raise event standards to justify premium pricing and strengthen brand reputation.
Ensure ADs and producers support proprietary data flows from customers back to the business.
Delegate Acquisition and Revenue Growth
Work with ADs, marketing and sales on targeted, regionally appropriate campaigns that attract more target customers.
Support effective regional marketing channels, including email, social media, content marketing and paid advertising.
Use regional partnerships and collaborations to cross-promote memberships and extend reach.
Revenue, Financial and Budget Management
Identify regionally specific revenue streams, such as value-added services, sponsorships and partnerships, especially those proven in other regions.
Analyze key metrics (growth, retention, revenue) with ADs to measure program and event performance.
Use data and analytics to inform decisions and optimize the membership program.
Develop and manage event budgets with ADs and regional operations heads to keep delivery cost-effective and limit fixed costs.
Track and analyze event spend to find savings and optimize budgets.
Team leadership and development
Build and lead a high-performing events team and support ADs across production and logistics.
Develop career pathways to attract, retain and grow top talent.
Encourage continuous improvement and knowledge sharing across the team.
Data, Innovation and Technology
Use regional data and analytics to measure event performance, spot trends and inform future planning.
Ensure accurate and timely data capture.
Track key metrics such as attendance, engagement, lead generation and ROI.
Keep up to date with the latest event technology trends and tools.
Work with Product Leadership to use technology to improve the customer experience and streamline event operations.
Risk Management
Identify and mitigate risks to successful event delivery, including maintaining a market map of the regional competitive landscape.
Develop robust contingency plans for unforeseen circumstances.
Ensure compliance with all relevant regional regulations and safety standards.