Regional Government Sales Manager

Generac Power Systems•Marlborough, MA

25d•$107,000 - $125,000•Hybrid

About The Position

We believe power is a promise - a shared commitment to be there for others when it matters most. For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future. Ready to Power a Smarter World with us?

Requirements

Bachelor’s degree in Business, Marketing, Public Administration, or a related field, or equivalent combination of education and experience.
Valid driver’s license.
Minimum of five (5) years of business‑to‑business sales experience.
Demonstrated experience selling to state, county, city, or municipal government customers.
Working knowledge of government procurement processes, purchasing structures, and budget cycles.
Strong prospecting, negotiation, and closing skills.
Ability to manage long sales cycles and complex sales opportunities.
Strong organizational, time‑management, and pipeline management skills.
Excellent verbal and written communication skills.
Ability to work independently while meeting high activity and performance expectations.

Nice To Haves

Bachelor’s degree in business, Marketing, Public Administration, or a related field.
Experience selling equipment, infrastructure, or mobile solutions to government agencies.
Experience supporting public works, police, fire, emergency services, or related government departments.
Strong understanding of centralized and decentralized government purchasing models.
Experience using CRM systems and sales forecasting tools.
Proven ability to grow territories and exceed sales targets in government markets.

Responsibilities

Develop and manage relationships with state, county, city, and municipal government agencies within an assigned territory.
Call on government customers through a combination of email, phone, direct mail, virtual meetings, and in‑person visits.
Conduct in‑person customer visits initially within a 100‑mile radius of home location, with potential expansion as business needs evolve.
Participate in local government functions, meetings, and events to identify and engage key decision‑makers and influencers.
Develop and execute regional sales plans to meet or exceed revenue, margin, and growth objectives.
Increase new customer acquisition while expanding existing government accounts through upselling and cross‑selling.
Maintain an active and healthy sales pipeline at a minimum of four times annual revenue targets.
Prepare and deliver budgetary quotes, proposals, and product presentations aligned to agency needs and purchasing requirements.
Maintain a deep understanding of government agency structures and department functions, including public works, police, fire, emergency services, and other municipal operations.
Understand and navigate centralized and decentralized purchasing models, procurement processes, and government buying cycles.
Track and achieve defined activity metrics, including calls, emails, proposals, and meetings.
Forecast sales accurately and present pipeline health, regional performance, and growth opportunities to senior management.
Achieve defined KPIs related to sales volume, close rates, pipeline coverage, and conversion rates.
Develop expert‑level knowledge of Generac products, systems, and sales programs.
Serve as a trusted advisor to customers by effectively positioning Generac mobile solutions.