Regional General Sales Manager

Salem Media•Sacramento, CA

5d•Hybrid

About The Position

Salem Media Group offers an exciting opportunity for a Regional General Sales Manager to join our dynamic and forward-thinking company. The ideal candidate will display strategic expertise by leading a team of sellers (Media Strategists) and executing a media sales strategy that delivers customer solutions through an integrated suite of platforms. This position covers Sacramento and San Francisco areas.

Requirements

Must have 2+ years of media-related experience selling digital platforms as well as previous sales management experience.
Extensive knowledge of digital sales processes, digital platforms, technical markets, distribution channels, buying patterns, and budgeting.
A proven track record of strong digital sales management and effective closing skills.
History of success in a goal-oriented, highly accountable environment through strategic thinking, tactical implementation, and effectively managing multiple projects.
A confident personality and sense of urgency while being a creative and innovative thinker.
The willingness to embrace change, encourage innovation, and solve problems creatively.

Nice To Haves

Prior radio, TV or other traditional media experience preferred but not required.

Responsibilities

Manages the new business development effort for all revenue categories; this will require being active in the field.
Works with sellers in both Sacramento and San Francisco to develop VBRs and sales solutions, both audio and digital
Conduct Sales Meetings for both sales staffs to create direction and assist in developing new business strategies for the staff.
Conducts one-on-one Media Strategist meetings to help develop multimedia opportunities with prospects, develop VBRs for each.
Maintains accountability measurements based on corporate mandated KPIs, Manage corporate contests and sales initiatives.
Maintains new business initiatives and holds the Media Strategist team accountable for setting goals and activity parameters while managing projections and pacing.
Make sure that CRM and other systems are being used and properly updated.
Research verticals and find contacts for specific targets.
Create VBRs for the staff in each market to prospect and set appointments.
Target new business prospects in market and out of market for radio and digital opportunities.
Prepare presentations and proposals for Radio, Digital and event sponsorship opportunities.
Work with Sr. Vice President & General Manager, programming management and promotional staff to create unique on-air opportunities.
Work with digital support staff to design strategic approaches to client and prospect needs and desired outcomes.
Recruit, interview, and hire quality sales professionals and prospective sales professionals.
Participate in the training and development of each new and existing Media Strategists.
Attend major events and promotions in both Sacramento and San Francisco.