Regional Field Manager: Dallas

Chobani•Plano, TX

22h•Onsite

About The Position

The Regional Field Manager is responsible for leading the strategy and execution of localized product sampling, grassroots events, and brand-building experiences. This role plays a critical part in increasing brand awareness, driving product trial, and enhancing cultural relevance in key markets. The ideal candidate is a highly organized, collaborative, and creative leader who thrives in fast-paced, high-touch consumer environments.

Requirements

5+ years of experience in brand activation, field marketing, experiential marketing, or related roles
Must reside within the assigned geographic market to effectively support team operations.
Must have an active and valid drivers license with an excellent driving record
Must have access to a personal vehicle and/or reliable transportation to get to and from warehouse and/or events
Prior experience managing a team and building field-based programs from the ground up
Strong understanding of grassroots marketing, cultural marketing, and consumer engagement strategies
Excellent project management, communication, and interpersonal skills
Ability to work evenings/weekends as needed for event execution
Passion for brand-building, consumer experience, and staying close to the culture

Responsibilities

Lead and inspire the Consumer Activation team, including direct reports and a network of field brand ambassadors, to deliver best-in-class sampling and event marketing programs
Maintain consistent in-field engagement, including weekly time spent working alongside and coaching team members in the field, at events, and during trainings.
Set clear performance expectations, provide coaching, and foster team development to uphold brand excellence in every consumer touchpoint
Ensure effective communication and training across the team to drive consistency, professionalism, and brand alignment
May be required to drive a company box truck for event transportation and logistics.
Assist with set-up, execution, and tear-down of event assets (tents, coolers, sampling equipment, signage). This may include loading/unloading materials at the designated warehouse location.
Build and scale field marketing and product trial opportunities through a mix of owned events, retail partnerships, and third-party integrations
Manage logistics, timelines, and resources for sampling programs, ensuring seamless execution across all initiatives
Collaborate with cross-functional teams including Creative, Sales, and Experiential to align activation plans with national campaigns and retail goals
Identify and nurture local and regional community partnerships, event sponsorships, and talent/influencer collaborations that resonate with key consumer segments
Continuously scout and vet new opportunities to bring the brand to life in meaningful, relevant, and authentic ways
Stay ahead of cultural trends, consumer behavior, and competitor activations to inform activation strategy
Establish KPIs for all activation programs and report regularly on performance, learnings, and areas for optimization
Utilize data and insights to inform decision-making and demonstrate the impact of activation efforts on brand and business metrics
Maintain budgets, manage vendor contracts, and ensure cost-effective execution of all programs

Benefits

medical
dental
vision coverage
disability insurance
health savings account
flexible spending accounts
tuition reimbursement
401k match of 100% on up to 5% of eligible pay
fertility assistance
childcare assistance
12 weeks of parental leave at full pay after six months of continuous employment
employee assistance program
fitness discounts
wellness reimbursement
on-site gym access (certain locations)
monthly wellness newsletter
120 hours of paid time off
11 holidays
paid volunteer time off