Regional Engagement Manager

Trulieve•Adel, GA

1d•Remote

About The Position

Join Trulieve – Where Passion Meets Purpose. If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIME's America's Best Companies 2026 List, an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction. If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way. To learn more about Trulieve and our mission, please visit www.trulieve.com. The Regional Activation Manager will lead the strategy, execution, and optimization of all field and community-based marketing initiatives across assigned markets. This role is responsible for driving local market engagement, consumer acquisition, and brand loyalty through grassroots campaigns, retail activations, community partnerships, and experiential programs. The Regional Activation Manager will manage cross-functional teams and collaborate with retail, sales, and corporate marketing to ensure consistency while tailoring efforts to regional opportunities.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred).
7+ years of marketing, brand activation, or field leadership experience, with at least 3 years in a multi-market/regional role.
Proven track record of executing successful grassroots and community-driven marketing campaigns.
Strong leadership skills with experience managing distributed teams.
Exceptional communication, negotiation, and presentation skills.
Data-driven mindset with the ability to analyze results and adjust strategies in real time.
Willingness to travel frequently within assigned region.

Nice To Haves

Knowledge of regulatory environments (preferred: experience in cannabis, alcohol, or similarly regulated industries).

Responsibilities

Oversee all field marketing and activation strategies within the region, ensuring alignment with corporate brand objectives.
Design and implement localized campaigns, events, sponsorships, and partnerships to increase market share and customer engagement.
Build strong relationships with local stakeholders, advocacy groups, and community organizations to position the brand as a trusted and responsible partner.
Partner with retail operations to create in-store experiences, promotions, and grassroots outreach that drive foot traffic and sales.
Recruit, train, and lead regional field marketing managers and brand ambassadors; set clear goals and track performance.
Measure campaign ROI, consumer engagement, and market penetration; provide actionable insights to senior leadership.
Manage regional marketing budgets, ensuring cost-effective and high-impact execution.
Ensure all local marketing activities comply with state and federal regulations, particularly in highly regulated industries like cannabis.