Regional Director of Trust and Advisory Services

Associated Bank • Green Bay, WI

10d • $164,290 - $281,640 • Hybrid

About The Position

The Regional Director of Trust and Advisory Services is a senior leader responsible for executing the growth, performance, and client engagement strategy for the Personal Trust advisory business within an assigned region. This role leads teams of Trust Relationship Managers, Trust Officers, and Wealth Advisors, with accountability for revenue growth, client retention, and relationship expansion across local markets. In addition to leading the regional team, the Regional Director maintains and actively manages a portfolio of client relationships, serving as a senior advisor and contributor to business development outcomes. This player-coach role balances personal production with team leadership to drive overall regional performance. Working in partnership with the Senior Director, the Regional Director translates business strategy into disciplined execution, reinforces sales and relationship management practices, and drives consistent performance across teams. This role actively engages in the market to strengthen client and referral partner relationships, while developing talent and ensuring alignment with enterprise standards and risk expectations.

Requirements

• Bachelor's Degree or equivalent combination of education and experience
• Business, Finance, Accounting or related field
• 12+ years progressive experience in trust, wealth management, private banking, fiduciary services, or related advisory businesses, including experience in business development and client relationship management
• 10+ years demonstrated success leading teams and driving performance across defined markets or client segments. Experience leading through frontline managers or senior individual contributors within a regional or multi-market structure.
• 10+ years proven ability to execute business strategies, manage sales pipelines, and deliver measurable growth outcomes.
• 10+ years strong client relationship and business development skills, with ability to engage centers of influence and referral partners.

Nice To Haves

• CTFA-Certified Trust and Financial Advisor
• CFP-Certified Financial Planner

Responsibilities

• Own regional performance with accountability for revenue growth, client retention, and relationship expansion within assigned markets
• Execute business strategies, sales management routines, and performance expectations established by senior leadership
• Monitor key performance indicators (e.g., revenue, pipeline, client retention, productivity) and drive actions to improve results
• Drive disciplined execution of business development strategies, including client acquisition, relationship deepening, and referral generation
• Reinforce expectations for pipeline management, prospecting activity, and conversion effectiveness across teams
• Personally contribute to regional growth through active participation in key client and prospect opportunities
• Maintain and actively manage a portfolio of client relationships, delivering trust, advisory, and financial planning solutions
• Serve as a senior advisor to clients and centers of influence, contributing directly to revenue generation and relationship growth
• Balance personal production responsibilities with team leadership to drive overall regional performance
• Lead and develop teams of trust and advisory professionals, providing coaching, direction, and performance management
• Build a high-performing culture focused on accountability, client experience, and growth outcomes
• Support talent planning, succession development, and onboarding aligned to business needs
• Maintain an active presence in the market, building relationships with key clients, centers of influence, and referral partners
• Strengthen local market positioning by identifying growth opportunities and supporting go-to-market execution
• Model effective relationship management and client engagement behaviors
• Partner with private banking, investment management, wealth planning, and fiduciary teams to deliver coordinated client solutions
• Ensure alignment between advisory, sales, and support teams to enhance client experience and drive growth
• Ensure adherence to fiduciary responsibilities, regulatory requirements, and enterprise risk standards in all client and business activities
• Reinforce compliant behaviors and sound risk management practices across teams

Benefits

• Retirement savings including both 401(k) and Pension plans.
• Paid time off to volunteer in your community.
• Opportunities to connect with others through our diversity-focused Colleague Resource Groups.
• Competitive salaries with professional development and advancement opportunities.
• Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.
• Personal banking, loan, investment and insurance benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior