Regional Director of Sales – Sacramento Hotel Portfolio - Sacramento Region, CA

WS Management•Sacramento, CA

5d•Hybrid

About The Position

WS Management Inc. is seeking an experienced, motivated, and results-driven Regional Director of Sales to provide sales leadership, strategic guidance, and hands-on business development across their four-hotel portfolio in the greater Sacramento market. This position supports Marriott and Hilton branded properties located throughout Elk Grove, Rancho Cordova, and Sacramento's Natomas area. The role requires a leader who can inspire property teams, build strong relationships, uncover new business opportunities, and create a proactive sales culture across multiple hotels. The ideal candidate combines the strategic thinking of a regional sales leader with the energy and determination of a hands-on salesperson who enjoys getting out into the market and closing business.

Requirements

Demonstrated experience in hotel sales, with a successful record of business development and revenue generation.
Strong understanding of hotel sales strategies, group business, corporate accounts, and local market development.
Experience coaching, mentoring, or leading sales professionals.
Ability to analyze sales performance, identify opportunities, and turn data into actionable strategies.
Strong prospecting, negotiation, communication, and relationship-building skills.
Self-motivated, organized, and comfortable balancing strategic responsibilities with hands-on selling.
Ability to work independently while collaborating effectively with hotel and corporate leadership.
Proficiency with hotel sales systems, CRM platforms, and Microsoft Office.
Ability and willingness to travel regularly between hotels in Elk Grove, Rancho Cordova, and Natomas.
High school diploma or equivalent.

Nice To Haves

Three or more years of progressive hotel sales experience, including leadership or multi-property responsibilities.
Previous experience with Marriott and Hilton branded hotels.
Familiarity with Marriott and Hilton sales tools, reporting systems, and brand resources.
Experience managing multiple business segments and developing property-specific sales strategies.
Experience using STS or comparable hotel sales and CRM platforms.
College degree in Hospitality Management, Business Administration, Marketing, or a related field, or equivalent professional experience.

Responsibilities

Provide strategic sales leadership, direction, and support across four Marriott and Hilton branded hotels.
Partner closely with General Managers, property-level sales professionals, and corporate leadership to establish and achieve revenue goals.
Mentor and coach sales team members to strengthen prospecting, account management, negotiation, and closing skills.
Establish clear expectations for sales activity, follow-up, account development, and overall performance.
Conduct regular property visits, sales meetings, pipeline reviews, and collaborative strategy sessions.
Build a culture of proactive selling, accountability, teamwork, and continuous improvement.
Identify opportunities to strengthen sales processes, training, and productivity across the portfolio.
Lead efforts to grow group, corporate, negotiated, extended-stay, and other targeted business segments.
Actively prospect for new accounts and personally pursue high-value business opportunities throughout the Sacramento region.
Develop relationships with local corporations, government organizations, healthcare providers, sports organizations, associations, meeting planners, and community partners.
Identify opportunities to share business and leverage relationships across the four-hotel portfolio.
Strengthen existing accounts while developing new sources of business to improve occupancy, ADR, RevPAR, and overall market share.
Participate in client meetings, site tours, networking events, sales calls, and community business activities.
Guide sales teams in creating compelling proposals, negotiating contracts, and converting opportunities into confirmed business.
Develop and execute targeted sales action plans tailored to each property's market position, demand patterns, and business needs.
Analyze booking pace, sales production, competitive performance, market trends, and future demand to identify revenue opportunities.
Collaborate with General Managers and revenue management partners on pricing strategies, need dates, account production, and business mix.
Assist in the development of annual sales budgets, forecasts, and measurable revenue goals.
Monitor sales pipelines, prospecting activity, account conversion, and individual property performance.
Identify underperforming business segments and implement practical action plans to improve results.
Maintain accurate sales reporting, account information, contracts, and CRM documentation.
Ensure sales activities align with Marriott and Hilton brand standards and available sales resources.
Work closely with Operations teams to ensure sales commitments are communicated and executed successfully.
Support group, meeting, and event opportunities where applicable.
Help position each hotel competitively while creating opportunities for cross-property referrals.
Represent WS Management and our hotel brands with professionalism, integrity, and a commitment to Outrageous Hospitality.
Promote strong relationships between Sales, Operations, Revenue Management, and corporate leadership.