Regional Director of Sales

Hersha Hospitality Management LP•Boston, MA

8d•Hybrid

About The Position

This Regional Director of Sales position oversees a cluster of hotels throughout the Northeast with a focus on maximizing total revenue and revenue penetration. You will manage a regional portfolio and provide direct oversight to area and property Directors of Sales. The role requires a strategic leader to drive sales performance and execute revenue plans across a diverse portfolio of hotels. You are responsible for the professional development of sales teams while ensuring each hotel achieves its financial targets. This position manages the complexity of a multi-unit operation and diverse ownership expectations.

Requirements

Bachelor’s degree required
Proficient in the use of Excel, Word, Delphi and access database tools.
Public relations and community marketing experience required.
Previous experience overseeing sales for multiple properties with operations experience preferred.

Nice To Haves

additional/advanced degree coursework in business administration, marketing, and communications a plus.

Responsibilities

Interview, select, train, schedule, coach and support associates, ensuring they perform in accordance with an established brand or hotel standards and consistent with HHM core values.
Work with the property level sales and revenue teams to review the short and long term revenue forecasts, review the weekly and monthly forecast critiques, identifying areas of opportunity and strategies to improve the revenue and profitability of the properties.
Lead, direct and motivate local sales teams that book business into assigned hotels.
Assist hotel in meeting or exceeding assigned revenue goals, primarily, but not limited to: Rooms, F&B, Meeting Room Rental, and RevPAR Index.
In conjunction with hotel staff, develops plans, special sales activities, and promotions and monitor return on investment of sales and marketing action plans and promotions.
Oversee on property sales production and performance measurement in close collaboration with property General Managers.
Direct marketing communications efforts with an emphasis on leisure packaging, supported by aggressive SEO, banner, and email blast campaigns to drive lower cost web bookings.
Develop short and long-term strategic marketing plans for all segments and sources of business.
Prepare and manage annual sales and marketing plans and budget expense management (both area and on-property).
Ensure the proper execution and implementation of all HHM standards, tools, and systems.
Follow sustainability guidelines and practices related to HHM’s EarthView program.
Practice safe work habits.
Perform other duties as requested by management.