Regional Director of Marketing Strategy

HVMG•Alpharetta, GA

14h

About The Position

As the Regional Director of Marketing Strategy with HVMG, you'll play a vital role in shaping the marketing performance of our hotel portfolio across multiple markets and brands. This role will lead and support our property teams in the development, execution, and oversight of individualized marketing strategies — spanning digital, social, and traditional channels — that drive demand, strengthen brand positioning, and maximize return on investment.

Requirements

Bachelor’s or Master’s degree in Marketing, Business, Hospitality, or related field, or combination of education and work-related experience
5+ years of progressive experience in hotel marketing, digital marketing, or commercial strategy
Demonstrated experience leading marketing initiatives at a corporate or portfolio level
Proven track record of data-driven marketing and ROI optimization
Eligible to work in the United States
Understanding of hotel demand drivers and digital marketing ecosystems
Proficiency with digital marketing platforms, analytics tools, CMS, CRM, and marketing automation
Data fluency, including performance dashboards and campaign analytics

Nice To Haves

Experience working with multiple brands, ownership groups, or asset types preferred

Responsibilities

Develop and execute a comprehensive portfolio-wide marketing strategy aligned with business, revenue, and growth objectives
Establish marketing standards, frameworks, and best practices across all properties
Balance brand compliance with market-specific customization and performance needs
Serve as the central point of accountability for marketing performance across the portfolio
Partner closely with Revenue Strategy and Sales to support demand generation across transient, group, and leisure segments
Ensure marketing initiatives align with pricing strategies, demand patterns, and segment priorities
Support need-period demand generation, shoulder-night strategies, and market-level campaigns
Actively participate in commercial strategy discussions to align marketing with revenue outcomes
Oversee digital marketing strategy, including website content, SEO/SEM, paid media, metasearch, and email campaigns
Ensure brand.com and direct channels are effectively marketed and optimized for conversion
Deploys paid media campaigns, monitors return on ad spend (ROAS) and optimizes ROAS based on most profitable tactics
Evaluate emerging digital trends, platforms, and technologies for portfolio applicability
Protect and enhance brand positioning across all properties, ensuring brand standards are met or exceeded
Collaborate with brand partners to maximize participation in brand programs and campaigns
Guide positioning and storytelling across channels to reflect each property’s unique value proposition
Support repositioning, renovation, or relaunch initiatives as needed
Assist with branding efforts for independent hotels
Manage relationships with marketing agencies, digital vendors, PR firms, and creative partners
Establish clear performance expectations, deliverables, and accountability measures
Evaluate agency effectiveness and recommend changes as appropriate
Ensure efficient use of marketing budgets with a focus on performance and ROI
Define portfolio marketing KPIs and dashboards
Analyze marketing performance and translate data into actionable insights for leadership
Partner with Finance and Revenue teams to measure marketing ROI and contribution to topline performance
Communicate results, trends, and recommendations to executive leadership and ownership
Work closely with Operations to align marketing messaging with on-property experience
Support Sales efforts with collateral, campaigns, and storytelling tools
Collaborate with Revenue and BI teams to ensure data-driven decision making
Serve as advisor of marketing funds to General Managers and portfolio leadership