Regional Director of Booking

ASM Global • Frisco, TX

1d • Hybrid

About The Position

The Regional Director of Ticketing is a senior operational leader responsible for the performance and day-to-day management of box office operations across Legends' North American Managed Venues portfolio spanning on-sale builds, pricing structures, event execution, and settlements in close partnership with the Legends local ticketing and marketing teams. This is a high-visibility role with direct exposure to North American Managed Venues leadership team and the box office operations across major professional sports stadiums and arena, as well as theaters and amphitheaters.

Requirements

• Bachelor’s Degree in a relevant field
• 7+ years of progressive experience in ticketing and box office operations within the live entertainment industry.
• Demonstrated familiarity with major ticketing platforms, including Ticketmaster, AXS, SeatGeek, Etix, and comparable systems.
• Strong commercial, financial, and analytical acumen with a track record of driving operational and revenue performance.
• Willingness and ability to travel across North America; estimated 40%.
• Self-directed with strong judgment and the ability to operate independently in a fast-paced, high-volume environment.
• Flexibility to work irregular hours, including evenings and weekends, as event schedules require.

Nice To Haves

• Experience working alongside major promoters (Live Nation, AEG, etc.) strongly preferred.
• Ability to manage a large, geographically distributed portfolio of venues and events simultaneously.

Responsibilities

• Venue Box Office Oversite Serve as the primary point of contact for venue General Managers, box office directors, and marketing teams across the North American Managed Venues portfolio.
• Oversee on-sale execution, holds management, event builds, settlements and ensure consistent, high-quality ticketing operations.
• Serve as the on-site Box Office representative for major events requiring additional leadership support, with the ability to step in as interim box office lead during staff transitions.
• Lead the onboarding of new Legends-managed venues, ensuring a smooth transition to Legends ticketing agreements, operational standards, and on-site staff training.
• Perform all other duties as assigned by the Vice President, Business Operations & Strategy.
• Box Office Audit Program Design and implement a comprehensive Box Office Audit program across the North American managed venue portfolio.
• Manage the ongoing execution and continuous improvement of the Audit program, ensuring consistent standards across all locations.
• Leverage audit findings to drive improvements in ticketing operations, fee compliance, contractual adherence, and venue-level accountability.
• Promoter & Content Partner Serve as an operational business partner to the Legends Central Booking Team, supporting national and local relationships with Live Nation, AEG, Outback, LiveCo, and other key content partners.
• Coordinate and manage ticketing requirements from promoters across the North American venue portfolio.
• Commercial & Performance Management Oversee the full North American ticketing pricing structure across the portfolio.
• Partner with ticketing providers to ensure fee structures comply with applicable federal, state, and local regulations.
• Identify and execute opportunities to optimize fee configurations, ticket sale conversion, and platform utilization to strengthen commercial performance.
• Reporting & Analytics Partner with the Legends Strategy and IQ teams to enhance ticket sales tracking, pacing reporting, and revenue analytics across the portfolio.
• Utilize platform-specific tools — including TM1, AXS IQ, and others — to inform operational decisions and track performance trends.
• Proactively surface risks, emerging trends, and commercial opportunities to senior leadership in a timely and well-structured manner.

Benefits

• Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Director