Regional Customer Manager
About The Position
The Regional Customer Manager serves as the first layer of field sales leadership within the Natural/Specialty organization. This role provides additional coaching, accountability, and development capacity for a regional team of Customer Managers, while enabling Sales Team Leaders and Directors to focus on strategic client growth, retailer partnerships, organizational leadership, and business development. The position provides day-to-day sales leadership, drives execution across assigned retailers, analyzes sales results and KPIs, and supports regional revenue, profitability, and operating income objectives. It partners with sales leadership and cross-functional teams, serves as a senior point of contact for key regional retailers, and supports client partnerships through business reviews, planning, and strategic discussions. The role is open to candidates in AZ, CA, OR, WA, NV, UT, and ID. Some travel is expected. Work is performed primarily in an office environment.
Requirements
- High school diploma or GED required; a bachelor's degree or equivalent experience is preferred. The posting also lists a bachelor's degree under education requirements.
- 4–6 years of experience in a relevant field; Consumer Packaged Goods Sales, Customer Management, or Retail Account Management experience is preferred.
- Headquarter sales calls experience required.
- Strong consumer packaged goods sales knowledge, including distribution, promotions, assortment, displays, and new item execution.
- Ability to lead, coach, develop, and hold sales teammates accountable.
- Strong understanding of natural, specialty, grocery, mass, club, and related retail channels.
- Ability to analyze sales data, retailer insights, and KPI reporting to identify opportunities and performance gaps.
- Experience using syndicated data, retailer portals, and business intelligence platforms.
- Strong client, retailer, presentation, communication, and cross-functional collaboration skills.
- Strong written and verbal communication skills and proficiency presenting in person and virtually.
- Advanced Excel skills.
- Strong business acumen and ability to support revenue growth, profitability, and execution priorities.
- Highly organized, with the ability to manage multiple priorities in a fast-paced environment.
- Some travel is expected.
Nice To Haves
- Bachelor's degree or equivalent experience preferred.
- Consumer Packaged Goods Sales, Customer Management, or Retail Account Management experience preferred.
- Natural and specialty retail experience is a plus.
Responsibilities
- Lead, coach, and develop a regional team of Customer Managers by setting expectations, conducting coaching and performance discussions, identifying skill gaps, and supporting development and succession planning.
- Guide Customer Managers on retailer engagement strategies, promotional execution, assortment recommendations, display opportunities, new item launches, and retailer-specific growth plans.
- Monitor distribution goals, promotional programs, display initiatives, new item priorities, and retailer relationship activity to support client and organizational objectives.
- Analyze sales performance, distribution gains, promotional effectiveness, display execution, retailer activity, and other KPIs using syndicated data, retailer insights, and internal reporting tools to identify opportunities and performance gaps.
- Support regional revenue, profitability, and operating income objectives by aligning team resources to priority client opportunities, expanding distribution, supporting promotional execution, and advancing retailer partnerships.
- Partner with Sales Team Leadership, Client Services, Analytics, Retail Operations, and other cross-functional teams on strategic planning, organizational change, process improvements, and adoption of company selling tools and best practices.
- Support Customer Managers in building relationships with key regional retailers, participate in retailer meetings, resolve escalated issues, and identify strategic growth opportunities.
- Participate in client business reviews, planning sessions, and strategic discussions, translating client objectives into actionable retailer execution plans with Customer Managers and Sales Leadership.
- Hire, retain, train, coach, guide, direct, and develop direct reports using company-wide processes, tools, and resources.
- May delegate work to indirect reports and provide them guidance, direction, and mentoring.
Benefits
- Full-time benefits, including medical, dental, vision, and life insurance.
- 401(k) with company match.
- Training and career development.
- Generous paid time off.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
High school or GED
