Spécialiste principal régional CRM - NORTAM/ Regional CRN Senior Specialist

CMA CGM•Brampton, ON

About The Position

The Regional CRM Senior Specialist is the single accountable owner for CRM roadmap adoption, governance, and change delivery within the Europe region, supporting CEVA Logistics’ CRM transformation. The role is 100% dedicated to CRM and reports directly to the Regional Sales Excellence Responsible and functionally to the Global CRM Team Manager. C‑View Boost program has moved CRM into continuous delivery mode, expanding scope from product, UX driven updates and improvement to CRM Analytics capacities, AI use cases, Sales Performance Management (SPM), and data model/hierarchy transformation in accordance with IT systems convergence (MDM/OneTMS/CDP).

Requirements

College Degree
Mid‑Senior to Senior experience in CRM, Sales Operations, or Change Management (5-10 years)
Strong governance mindset with regional execution capability
Proven ability to drive adoption in complex, matrix environments
Knowledgeable in CRM, preferably Salesforce
Experience in complex environment and/or transformation related experiences

Nice To Haves

Experience with Project management and training skills is preferred

Responsibilities

Own CRM adoption, training, and change management across the region
Is the direct interface to the global CRM Team and regionally mandated by RSE to drive CRM within the region
Enforce CRM standards, governance, and data quality discipline
Act as regional interface between Global CRM, Regional Sales Effectiveness, and Sales teams
Lead regional rollout of CRM releases
Design and deploy regional dashboards, reports, and processes
Identify risks, raise escalations, and advise on regional readiness for upcoming releases
Eliminate parallel tools and ensure CRM is the single source of truth