Regional Communications Manager

American Red Cross•Miami, FL

5d•Onsite

About The Position

The American Red Cross is seeking a Regional Communications Manager for its South Florida Region, located in Miami. This role is crucial for performing communications and marketing functions that support regional business objectives, publicize the Red Cross mission, aid in revenue generation, and educate the public on accessing Red Cross services. The position requires close collaboration with various regional departments, including Development, Disaster Cycle Services, Service to the Armed Forces, Biomedical Services, Training Services, and Volunteer Services, to provide comprehensive communication and marketing support. Additionally, the role involves providing support, development, and guidance to volunteers. All duties must be performed in compliance with standard operating procedures and applicable regulations.

Requirements

Bachelor's degree required.
Minimum 3 years of related experience in Communications, Journalism, Public Relations, Marketing, Public Affairs, or a related field, or an equivalent combination of education and experience.
A current, valid driver's license with a good driving record is required.
Proficiency in Microsoft Office Suite.
Familiarity with Cision/TrendKite or other media monitoring software.
Demonstrated experience managing professional social media platforms for an organization is required.
Must be comfortable using website content management systems and other marketing tools.
Willingness to serve as a media spokesperson required.
Strong teamwork and collaboration required.
Ability to work on a team.
Travel is required 40%.
Outstanding oral and written communication skills required, with proven knowledge of AP Style.
Demonstrate effective critical thinking and strategic planning.
Strong organizational and multi-tasking skills.

Nice To Haves

Basic photography and videography experience preferred.
Experience as a spokesperson preferred.
Videography Editing skills
Photography
Strong written skills
Balance of working in team or independent
Experience with media relations
Familiarity with social media trends and skills
Creative mind set

Responsibilities

Execute media relations strategy in coordination with regional leadership, including maintaining media contacts, writing and distributing news releases, and pitching stories.
Respond to local media inquiries by coordinating interviews and providing approved Red Cross information.
Serve as a Red Cross spokesperson, train and prepare staff and volunteer spokespersons, review support requests, and develop/execute effective communications strategies.
Support regional, divisional, and potentially national disaster public affairs activities.
Provide training to regional disaster public affairs volunteers.
Potentially deploy to support disaster response operations outside of the home region or conduct public affairs volunteer training and development across the division.
Implement a social media engagement strategy for the region aligned with enterprise-wide strategy.
Produce relevant local content for regional web and social platforms.
Support integrated campaign/program development in collaboration with Field Marketing and Regional Financial Development.
Encourage staff to be trained on and use Brand Central.
Support the development of strategic and change management communications.
Assist the regional communications director in building, engaging, and supervising a regional communications and disaster public affairs volunteer team.