Regional Business Director

Inizio Engage•Los Angeles, CA

5d•Hybrid

About The Position

Inizio Engage is seeking a Regional Business Director to support Cristcot, an established pharmaceutical company with a proven track record in developing novel formulations and optimized drug-device systems, in preparing for a U.S. product launch in ulcerative colitis. This leadership role is critical in building and leading a high-performing field sales team and driving regional execution against national commercial strategy. The Regional Business Director will hire, lead, and develop a team of Territory Business Managers (TBMs) to achieve and exceed revenue, TRx/NBRx, and market share goals. This individual will translate national objectives into clear regional plans, ensure consistent execution, and foster a culture of accountability, compliance, and high performance. This role will work cross-functionally with internal and client stakeholders including Marketing, Market Access, Medical Affairs, and Commercial Operations to ensure alignment and successful product adoption.

Requirements

Bachelor’s degree in business, Life Sciences, or related field required
10+ years of pharmaceutical or biotech sales experience, including multiple product launches
2–3 years of first-line leadership experience managing sales teams
Experience in specialty or complex, payer-driven markets (immunology preferred; gastroenterology a plus)
Proven track record of leading teams to exceed performance goals in competitive environments
Strong coaching, leadership, and performance management skills
Experience using CRM platforms (e.g., Salesforce) and analytics tools (e.g., Tableau, Power BI)
Strong understanding of compliance and regulatory requirements in pharmaceutical sales
Excellent communication and stakeholder management skills
Valid driver’s license and ability to travel extensively within the region
Willingness to travel 50–70% within the region

Nice To Haves

MBA or advanced degree preferred

Responsibilities

Hire, develop, and lead a team of Territory Business Managers (TBMs), driving performance above target through structured coaching and development
Coach team members on consultative selling, account management, and territory planning to meet or exceed goals
Develop and execute a regional sales strategy aligned with national objectives, focusing on high-value opportunities and target accounts
Monitor and drive performance metrics including TRx, NRx, market share, and HCP engagement using CRM and analytics tools
Provide regional insights on payer dynamics, customer needs, and competitive landscape to inform broader commercial strategy
Foster a culture of accountability, setting clear expectations and managing performance effectively
Adapt regional strategies based on market changes including competition, access challenges, and payer dynamics
Lead cross-functional collaboration with Marketing, Medical Affairs, Market Access, and Commercial Operations
Support adoption of digital and AI-enabled tools to enhance field effectiveness and customer engagement
Build and maintain strong relationships with key customers, accounts, and healthcare stakeholders
Ensure compliance with all regulatory, legal, and company policies
Manage regional budgets and allocate resources effectively to maximize return on investment