Regional Business Development Manager - On Trade
About The Position
Join AG Barr as an On Trade Regional Business Development Manager for the North East and York region. This field-based role involves driving new and developing existing distribution of AG Barr's market-leading products within key regional and multi-site operating accounts, including pub groups, premium bar operators, restaurant groups, and hotel chains. You will be responsible for executing national plans and local activities to meet objectives within agreed budgets, focusing on commercial growth, operational execution, and stakeholder management. AG Barr is a responsible business with a 150-year history, known for brands like IRN-BRU, RUBICON, Boost, and FUNKIN Cocktails, and is committed to its people, diversity, communities, and minimizing environmental impact.
Requirements
- Significant experience in FMCG or strategic sales, preferably Key Account Management.
- Demonstrable track record of meeting and exceeding challenging sales targets with a particular focus on New Business.
- Excellent IT skills (Google Suite, Excel, PowerPoint & Word).
- Able to learn new packages (Cognos, IRI/Kantar, Demantra).
- Comfortable working with sales data and managing budget.
- Highly Organised.
- Developed communication skills (especially remotely).
- Demonstrate AG Barr behaviours of Being Honest, Accountable, Connected and Brave.
Nice To Haves
- Direct experience within the UK/Local On-Trade drinks industry and cocktails is preferred but not essential (e.g. spirits, beer, wine, soft drinks).
Responsibilities
- Driving new and developing existing distribution of products from the AG Barr portfolio in Key Regional and multi Site Operating accounts within an assigned territory.
- Executing day to day execution of national agreed plans overlaid with local activity mutually agreed to deliver objectives within agreed /budgets.
- Hitting targets related to revenue, distribution, new business, and product availability.
- Developing mutual growth strategies with key customers (Joint Business Plans).
- Identifying and securing new stockists while negotiating commercial terms.
- Managing the end-to-end flow of stock to ensure products are never out of stock.
- Executing promotional campaigns and seasonal "big bets", ensuring high visibility and "point of purchase" awareness.
- Managing promotional and trade investment budgets to ensure all deals remain profitable.
- Using category data and consumer insights to influence customers and optimise sales performance.
- Building long-term partnerships with buyers, marketing teams, and internal stakeholders.
- Handling all administrative duties, internal communications, and account reviews.
Benefits
- Competitive salary
- Annual bonus linked to business and individual performance
- Defined contribution Pension
- 34 days holiday
- Flexible holiday trading
- Flexible cash pot to spend on benefits
- Healthcare Cash Plan
- Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
- Life assurance
- Save as you earn scheme
- Staff sales discount
- Free AG Barr products throughout your working day and staff sales
- Annual salary review
- Ongoing professional development and access to Learning and Development programmes and content
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
