Regional Activation Manager- Northeast

The Farmer's Dog • New York, NY

22h • $60,000 - $75,000 • Onsite

About The Position

The Farmer's Dog is seeking a Regional Activation Manager for the Northeast region to bring the brand to life through regional activations, events, partnerships, and market-level initiatives. This role focuses on building brand awareness, deepening consumer engagement, and driving business results by translating broader brand strategy into impactful, locally relevant experiences. The manager will work closely with cross-functional teams and local partners to ensure consistent, high-quality execution across the region.

Requirements

• At least two years of relevant experience
• Builder and executor who loves turning big-picture brand strategy into memorable, on-the-ground experiences.
• Understand how to bring a brand to life locally, adapting national priorities to resonate with consumers and communities across the Northeast.
• Natural relationship builder who can develop strong partnerships with internal teams, external partners, vendors, and local stakeholders.
• Comfortable owning activations from concept through execution, managing timelines, budgets, logistics, and partners along the way.
• Strong pulse on culture, consumer trends, and what’s happening in your markets, and know how to turn those insights into action.
• Able to thrive in a fast-paced and ambiguous environment, naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutions.
• Owner, have excellent problem-solving skills and can prioritize tasks effectively, with a strong attention to detail.
• Detail-oriented and proactive, thrive as a self-starter and excel in managing multiple projects simultaneously.
• Skilled communicator and have the ability to absorb and distill complexity into simple terms to drive decision making.
• Comfortable spending significant time in-market and traveling throughout the Northeast to support activations, partners, and key opportunities.
• Love dogs.

Responsibilities

• Own end-to-end execution of activations in your region: venue sourcing, vendor/staffing coordination, on-site logistics, and day-of management.
• Localize national campaign concepts for your market’s audience.
• Manage regional budget, ensuring spend tracks to plan and ROI is measurable.
• Build and maintain relationships with local partners, venues, and vendors.
• Serve as the primary point of contact for regional stakeholders.
• Travel within the region as needed (up to ~50-60%) for on-site activation support.

Benefits

• Dog-friendly office in SoHo
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed