Region Manager Brand Marketing - South Region
About The Position
CommonSpirit Health is seeking a Region Manager Brand Marketing for its South Region. This role is responsible for ensuring the visual identity of the CommonSpirit Health brand is consistently and powerfully executed across the South Region (Texas, Kentucky, Tennessee, Arkansas, Georgia). The position is hands-on, focusing on bridging the gap between national brand strategy and local execution. The Region Manager will adapt, develop, and quality-assure a wide range of marketing and communication materials, working directly with regional teams. This role requires a strong understanding of brand guidelines, design execution, and project coordination. The ideal candidate will be a brand champion with a keen eye for design and a talent for execution, ensuring all communications reflect the unified name and visual identity correctly and impactfully. The position is remote with 25-50% travel within the South Region, and candidates living in one of these states are preferred.
Requirements
- Bachelor’s degree required (or equivalent experience in graphic design, marketing, communications, or a related field)
- 10+ years of experience in brand management, creative direction, or marketing leadership, preferably in healthcare, nonprofit, or complex multi-market organizations.
- 7+ years of experience demonstrating experience in overseeing brand creative development and implementation across a wide range of channels.
Nice To Haves
- Understanding of the nuances and complexities of the healthcare environment.
- Candidates live in one of the South Region states (Texas, Kentucky, Tennessee, Arkansas, Georgia).
- Experience navigating complex rebrands or large-scale brand implementations.
Responsibilities
- Serve as the primary regional expert for applying CommonSpirit Health's brand guidelines.
- Adapt approved national creative concepts for regional marketing materials (e.g., flyers, social media graphics, web banners, print ads, event signage, presentations, internal communications templates), ensuring brand fidelity across all channels.
- Lead the hands-on transition of existing materials from old brands to the new CommonSpirit Health brand, meticulously updating visual elements and messaging.
- Design new visual assets from scratch for regional-specific needs when required, always within established brand guidelines.
- Rigorously review design assets created by internal teams or external vendors to ensure strict adherence to brand guidelines (logo usage, color palettes, typography, messaging tone, etc.). Provide clear, actionable feedback for revisions.
- Maintain and manage a regional library of approved brand assets, templates, and guidelines, ensuring easy access and proper usage by regional teams.
- Coordinate design requests from regional teams, prioritizing and managing timelines to ensure timely delivery of high-quality materials.
- Manage relationships with external print vendors and other production partners, ensuring projects meet design specifications, quality standards, and budget.
- Travel to regional markets to train local teams on brand guidelines, template usage, and best practices for consistent brand application.
- Proactively identify and resolve brand consistency issues within the region, ensuring every touchpoint effectively connects with our diverse communities.
- Provide quick-turn visual assets.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
