Region Manager Brand Marketing - South Region

CommonSpirit Health•Little Rock, AR

1d•Remote

About The Position

Inspired by faith. Driven by innovation. Powered by humankindness. CommonSpirit Health is building a healthier future for all through its integrated health services. As one of the nation’s largest nonprofit Catholic healthcare organizations, CommonSpirit Health delivers more than 20 million patient encounters annually through more than 2,300 clinics, care sites and 137 hospital-based locations, in addition to its home-based services and virtual care offerings. CommonSpirit has more than 157,000 employees, 45,000 nurses and 25,000 physicians and advanced practice providers across 24 states and contributes more than $4.2 billion annually in charity care, community benefits and unreimbursed government programs. Together with our patients, physicians, partners, and communities, we are creating a more just, equitable, and innovative healthcare delivery system. Job Summary and Responsibilities Remote with 25-50% travel within the South Region (Texas, Kentucky, Tennessee, Arkansas, Georgia). Prefer that candidates live in one of these states. Are you a hands-on brand champion with a keen eye for design and a talent for execution? CommonSpirit Health is uniting diverse communities under one vibrant brand, and we need your expertise to ensure our visual identity is consistently and powerfully brought to life across our South Region. This isn't a high-level creative direction role; it's a critical, on-the-ground position. You will be instrumental in bridging the gap between national brand strategy and local execution, ensuring every communication reflects our unified name and visual identity correctly and impactfully. You'll work directly with regional teams to adapt, develop, and quality-assure a wide range of marketing and communication materials. We're looking for someone who: Brand Application & Design Execution: Serve as the primary regional expert for applying CommonSpirit Health's brand guidelines. This includes: Adaptation & Production: Expertly adapt approved national creative concepts for regional marketing materials (e.g., flyers, social media graphics, web banners, print ads, event signage, presentations, internal communications templates), ensuring brand fidelity across all channels. Brand Transition: Lead the hands-on transition of existing materials from old brands to the new CommonSpirit Health brand, meticulously updating visual elements and messaging. Occasional Asset Creation: Design new visual assets from scratch for regional-specific needs when required, always within established brand guidelines. Quality & Consistency Assurance: Be the region's guardian of visual brand standards. Review & Approval: Rigorously review design assets created by internal teams or external vendors to ensure strict adherence to brand guidelines (logo usage, color palettes, typography, messaging tone, etc.). Provide clear, actionable feedback for revisions. Asset Management: Maintain and manage a regional library of approved brand assets, templates, and guidelines, ensuring easy access and proper usage by regional teams. Project Coordination & Support: Act as a central resource and facilitator for regional marketing design needs. Workflow Management: Coordinate design requests from regional teams, prioritizing and managing timelines to ensure timely delivery of high-quality materials. Vendor Liaison: Manage relationships with external print vendors and other production partners, ensuring projects meet design specifications, quality standards, and budget. Training & Empowerment: Travel to regional markets to train local teams on brand guidelines, template usage, and best practices for consistent brand application. Problem Solver: Proactively identify and resolve brand consistency issues within the region, ensuring every touchpoint effectively connects with our diverse communities. You'll be the go-to person to reduce inconsistencies and provide quick-turn visual assets. You'll thrive in this role if you: Live and Breathe Brand Consistency: You have an intuitive understanding of how a brand should look, feel, and sound, and you're meticulous about ensuring excellence and accuracy in every detail. Are a Hands-On Design Expert: You are proficient in graphic design software and enjoy the process of bringing a brand to life visually through direct application and adaptation. Are an Organizational Maestro: You excel at managing multiple projects, coordinating requests, tracking assets, and ensuring deadlines are met, even in a fast-paced environment.

Requirements

Bachelor’s degree required (or equivalent experience in graphic design, marketing, communications, or a related field)
10+ years of experience in brand management, creative direction, or marketing leadership, preferably in healthcare, nonprofit, or complex multi-market organizations.
7+ years of experience demonstrating experience in overseeing brand creative development and implementation across a wide range of channels.

Nice To Haves

Have a Healthcare Heart (Preferred): Understanding the nuances and complexities of the healthcare environment is a significant plus.
Get the Local Vibe (Preferred): Ideally, you already call one of our Southern markets home.
Bring Brand Transition Experience (A Plus!): You've navigated complex rebrands or large-scale brand implementations.

Responsibilities

Serve as the primary regional expert for applying CommonSpirit Health's brand guidelines.
Expertly adapt approved national creative concepts for regional marketing materials (e.g., flyers, social media graphics, web banners, print ads, event signage, presentations, internal communications templates), ensuring brand fidelity across all channels.
Lead the hands-on transition of existing materials from old brands to the new CommonSpirit Health brand, meticulously updating visual elements and messaging.
Design new visual assets from scratch for regional-specific needs when required, always within established brand guidelines.
Rigorously review design assets created by internal teams or external vendors to ensure strict adherence to brand guidelines (logo usage, color palettes, typography, messaging tone, etc.). Provide clear, actionable feedback for revisions.
Maintain and manage a regional library of approved brand assets, templates, and guidelines, ensuring easy access and proper usage by regional teams.
Coordinate design requests from regional teams, prioritizing and managing timelines to ensure timely delivery of high-quality materials.
Manage relationships with external print vendors and other production partners, ensuring projects meet design specifications, quality standards, and budget.
Travel to regional markets to train local teams on brand guidelines, template usage, and best practices for consistent brand application.
Proactively identify and resolve brand consistency issues within the region, ensuring every touchpoint effectively connects with our diverse communities.