Referring Practice Liaison

U.S. ORAL SURGERY MANAGEMENT•Irving, TX

11d•$90,000 - $100,000•Remote

About The Position

The Referring Practice Liaison is a field-based role within USOSM focused on enabling referral growth through training, coaching, and engagement strategy development. This individual partners closely with Field Marketing Managers (FMMs) and practice teams to improve how referral development is executed in the field. This role does not own market relationships or act as the primary face of the practice. Instead, it focuses on building the capability of practice teams by training behaviors, reinforcing sales approaches, and designing effective engagement opportunities that drive referral growth. Drawing from traditional physician liaison principles, this role helps strengthen relationships between practices and their referring provider networks by improving how outreach is planned, communicated, and executed in the field. The goal is to create consistent, scalable referral development execution across practices while supporting provider ramp-up, market growth, and stronger engagement with referring dentists.

Requirements

4–8+ years of experience in dental, healthcare sales, physician liaison, or referral development roles
Strong understanding of referral development dynamics within the dental space
Experience training, coaching, or developing sales behaviors in field teams
Background in grassroots sales, relationship-building, or provider outreach preferred
Familiarity with CRM platforms, preferably HubSpot
Ability to influence and drive behavior change without direct authority
Strong communication, interpersonal, and facilitation skills
Comfortable with frequent travel and multi-market support

Nice To Haves

Background in grassroots sales, relationship-building, or provider outreach

Responsibilities

Train practice staff and referral development partners on effective outreach behaviors, communication strategies, and relationship-building techniques
Coach teams on how to engage referring providers with confidence and consistency
Reinforce referral development playbooks through hands-on training, shadowing, and feedback
Identify gaps in execution and implement targeted coaching to improve performance
Help practices improve how they present providers, services, and clinical differentiators to referring offices
Deploy into practices during key moments, including de novos, new provider onboarding, and performance improvement initiatives
Assess current referral development behaviors and execution quality
Provide structured recommendations and training to improve outcomes
Support practices in creating effective grassroots engagement opportunities with referring offices and local dental communities
Transition ownership back to practice teams with clear next steps and accountability measures
Partner with FMMs to develop outreach approaches tailored to individual market needs
Support implementation of engagement activities such as provider introductions, office visits, educational opportunities, and referral touchpoints
Reinforce consistent follow-up and relationship-building behaviors within practices
Assist in identifying opportunities to strengthen referral relationships and increase provider awareness
Assist in training teams on proper use of HubSpot for tracking referral activity and managing relationships
Reinforce consistent data entry, workflow usage, and reporting expectations
Support FMMs in driving accountability and visibility into referral performance
Identify adoption gaps and implement solutions to improve usage
Work in close partnership with Field Marketing Managers to align on strategy and priorities
Support FMMs by translating strategy into actionable behaviors and training plans
Partner with Operations and Practice Leadership to ensure alignment on execution expectations
Provide feedback to enterprise teams on what is working in the field and where improvements are needed