Referral & Lifecycle Marketing Lead, Capital One Shopping (Remote-Eligible)

Capital One • McLean, VA

1d • Remote

About The Position

Capital One Shopping is an industry-leading consumer technology business that is changing the way people buy and save online. The team operates with extreme focus to accelerate growth of the Shopping business, find best-in-market savings for shoppers, and create unique value for our merchant partners. Technology and a rapid test-and-learn methodology are applied to nearly all of our business challenges. The team has a flat organizational structure that emphasizes clear ownership, small teams, and leverage through technology. We are seeking a Business Director to join our team and own product-led growth and lifestyle marketing. This Business Director will have a demonstrated interest and aptitude for AI. While formal on-the-job experience with AI is a plus, we highly value candidates who have proactively incorporated AI into their personal projects, explored AI-driven development environments (e.g., Cursor, GitHub Copilot), or built automations using AI agents. Show us how you've used AI to learn, build, and solve problems beyond basic text generation. Summary: As the Director of Referral & Lifecycle Marketing, you will own the end-to-end strategy for keeping users engaged, increasing lifetime value, and driving profitable, product-led growth. You will serve as the financial and analytical strategist behind our product-led growth initiatives. Immediately upon joining, a top priority will be recruiting, hiring, and leading a high-performing growth team.

Requirements

• Bachelor’s Degree
• At least 4 years of experience performing quantitative analysis
• At least 4 years of experience performing qualitative analysis
• At least 2 years of experience performing people management
• At least 2 years of experience performing project management
• Demonstrated interest and aptitude for AI. While formal on-the-job experience with AI is a plus, we highly value candidates who have proactively incorporated AI into their personal projects, explored AI-driven development environments (e.g., Cursor, GitHub Copilot), or built automations using AI agents. Show us how you've used AI to learn, build, and solve problems beyond basic text generation.
• Strategic; analytic orientation: A proven track record of decision making and problem solving based on analytics. Conceptual thinking skills must be complemented by a strong quantitative orientation, given that a large part of the business is based on rigorous analytic marketing & credit risk management
• Strong business judgment, leadership and integrity: They should be a tenacious decision maker, able to bring a healthy, aggressive, yet responsible approach to business
• Solid people leadership experience: Ability to build and leverage the capabilities of a high-performing team, as well as business partners across the enterprise. They should foster innovation, drive critical decisions, hold business partners accountable, and be able to consistently deliver results
• Strong executive communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills
• Clear results orientation: display an intense focus on achieving both short and long term goals. They should be able to drive and execute an agenda in an uncertain and fluid environment
• Successful track record of thriving in a fast paced, entrepreneurial and dynamic environment.

Nice To Haves

• Master’s Degree
• 2+ years of experience in financial services
• 1+ year of experience in consulting
• Previous consulting experience is a plus

Responsibilities

• Partner closely with the Product team to shape seamless user experiences, that held drive growth and long-term engagement
• Own the numbers, opportunity sizing, and offer economics to ensure all efforts drive measurable, profitable growth.
• Recruit, hire, and mentor a team from the ground up to support and scale your lifecycle vision.
• Develop business strategies that will drive growth, profitability, and competitive success for Capital One in the face of shifting consumer and regulatory demands
• May manage and develop multiple analysts. Coaching and mentoring associates with a goal of developing and retaining talent at Capital One
• Develop and implement new product and pricing strategies for various lending products; lead product level data modeling/analytics
• Lead direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel. Build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go-to-market strategies
• Drive step-change improvements in credit performance by connecting drivers of future consumer credit trends to historical behavior, creating risk models, and testing hypotheses using rigorous monitoring and analysis
• Manage and sequence delivery of business intent, build business requirements and execute against the product strategy. Oversee multiple projects and programs concurrently
• Work closely with colleagues across Capital One including: IT, Sales, Operations, Finance and others to drive improvement in quality, volume, service, and profitability

Benefits

• comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
• performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)

What This Job Offers

• Job Type: Full-time
• Career Level: Director