Recruitment Marketing Specialist

Memorial Healthcare

About The Position

The Recruitment Marketing Specialist develops, manages, and amplifies Memorial Healthcare System’s employer brand through storytelling, content creation, and talent marketing initiatives. The role partners with Recruitment Advertising vendors, Talent Acquisition, Marketing, Communications, Human Resources, organizational leaders, and other stakeholders to present authentic employee experiences, promote career opportunities, and position the organization as an employer of choice. The Specialist creates, supports, and manages content across career sites, social media, recruitment campaigns, workforce development initiatives, and internal communications. The work is intended to attract, engage, and nurture talent while supporting recruitment goals. The position requires critical thinking, decisive judgment, minimal-supervision capability, and the ability to work in a stressful environment and take appropriate action. Exceptional written and verbal communication skills are required. The role is primarily for office workers and is not eligible for shift differential. The position is based in Hollywood, Florida.

Requirements

Bachelor’s degree required; the additional education information specifies Graphic Design, Marketing, or a related field.
At least three years of professional experience in employer branding, content marketing, recruitment marketing, internal communications, social media management, or a related field.
Exceptional written and verbal communication skills.
Critical thinking skills and decisive judgment.
Ability to work with minimal supervision and take appropriate action in a stressful environment.

Responsibilities

Ensure content is published consistently and on time.
Collaborate with recruiters to develop targeted content for specific talent segments and hard-to-fill roles.
Ensure employer-brand messaging is consistent across recruitment and talent-attraction channels and aligned with employer-brand guidelines and the Employee Value Proposition (EVP).
Maintain brand asset libraries and content repositories.
Respond to inquiries and engage with prospective candidates as appropriate.
Partner with the Recruitment Advertising vendor on the design and implementation of talent-attraction campaigns supporting critical hiring needs and workforce development initiatives.
Promote the organization’s culture, mission, values, employee experiences, and career opportunities through storytelling.
Coordinate with external vendors, photographers, videographers, and creative partners as needed.
Identify opportunities to use emerging platforms and storytelling formats.
Ensure content and collateral align with EVP brand guidelines.
Develop and execute employer-branding strategies that strengthen the organization’s reputation as an employer of choice.
Manage multiple content projects while meeting deadlines and organizational priorities.
Monitor trends, engagement metrics, and audience insights to inform content strategy.
Maintain the recruitment marketing editorial calendar for campaigns, hiring events, awareness initiatives, and organizational priorities.
Partner with Recruitment Advertising, Marketing, Communications, Talent Acquisition, Human Resources, and operational leaders on strategic initiatives.
Develop employer-branding content for social media and digital channels in partnership with the Recruitment Advertising vendor.
Interview employees, leaders, residents, fellows, interns, and program participants to capture authentic experiences and success stories as required.
Monitor and report content performance, engagement metrics, campaign effectiveness, and employer-branding initiatives; recommend improvements to Talent Acquisition Leadership.
Optimize content to improve candidate engagement and conversion rates.
Create, curate, and manage content highlighting employee stories, career pathways, organizational achievements, workforce development programs, and community impact, in partnership with the Recruitment Advertising vendor.
Capture and celebrate organizational achievements, awards, recognitions, and employee milestones.
Promote hiring events, internships, fellowships, residencies, apprenticeships, and career pathway programs.
Monitor employer-brand perception and recommend continuous-improvement strategies.
Build and maintain relationships with employees to identify stories showcasing workplace culture and career growth opportunities.
Support digital marketing initiatives across social media, career sites, email campaigns, sourcing platforms, and talent communities.
Partner with Talent Acquisition leadership to align branding initiatives with workforce planning and recruitment priorities.