Recruitment Marketing Specialist

Virginia Economic Devel Partnership•Richmond, VA

9d•Hybrid

About The Position

The Virginia Economic Development Partnership (VEDP) is seeking an experienced Recruitment Marketing Specialist to join the Virginia Talent Accelerator Program’s Talent Acquisition Services team. This role focuses on a mix of media and recruitment marketing strategy and cross-functional collaboration. The successful candidate will have experience creating, utilizing, and efficiently implementing innovative and resourceful recruitment marketing tactics for talent attraction, engaging wide and diverse audiences to create a robust talent network for Talent Accelerator clients. In addition to helping create talent attraction strategies and tactics, the Recruitment Marketing Specialist will collaborate with our in-house creative services and video teams to develop comprehensive recruitment marketing assets. The objective is to place the right ads in the right place while telling our clients' unique career stories plus lifestyle opportunities to attract individuals to our clients' Virginia locations.

Requirements

At least 3 years of experience in talent acquisition, recruitment marketing, corporate brand management or a related role
Experience coordinating marketing campaigns across multiple channels
Strong communication skills (verbal and written), organizational skills, and attention to detail
Ability to work independently as well as collaboratively within a multidisciplinary team environment
Demonstrated ability to prioritize work and effectively manage multiple projects with competing deadlines
Strategic thinking and project management skills
Ability to work well under pressure to meet deadlines
Strong project management and data-driven decision-making skills
Capabilities in writing and designing compelling communications that support employer branding and talent attraction
Proficiency utilizing web design platforms (WIX, WordPress, etc.)
Google (Ads and Analytics), CRM, and/or related platforms for recruitment marketing is a significant plus
Being authorized to work in the U.S. is a precondition of employment.
A valid driver’s license is required.

Responsibilities

Partner with client talent acquisition and communication/brand teams on recruitment marketing initiatives
Develop and execute recruitment marketing campaigns aligned to active client requisitions
Collaborate with Virginia Talent Accelerator Program Creative and Video Services teams in the development of recruitment marketing assets and content for talent attraction efforts
Stay current on recruitment and marketing trends and apply insights to continuously improve talent attraction strategies
Audit and update Talent Accelerator developed client career sites to maintain alignment with corporate career pages and functionality
Organize and maintain employer brand assets as well as Talent Accelerator designed creative assets
Work with internal teams on website enhancements, SEO initiatives, and candidate experience improvements
Serve as point of contact and optimize relationships with recruitment marketing vendors, including job advertising platforms, and media partners
Manage recruitment marketing campaign schedules, creative submissions, proofs, and approvals
Ensure vendor strategies align with hiring priorities, monitor performance and ROI, manage campaign budgets, and provide data‑driven recommendations to improve recruitment marketing outcomes
Discover and present opportunities for clients to participate in local/industry hiring and outreach events to meet hiring goals
Develop engaging subject lines, calls‑to‑action, and content structure to increase open rates and click‑through rates
Translate hiring priorities and workforce needs into compelling, on‑brand newsletter content that drives awareness and interest in open roles
Track engagement metrics and apply insights to continuously improve outreach effectiveness and audience relevance