Recruitment Marketing Manager
About The Position
The Aspen Group (TAG) is seeking an experienced marketer to join their Recruitment Marketing team as a Recruitment Marketing Manager. This role will focus on building and scaling integrated strategies to drive candidate experience and growth. The manager will own full-funnel marketing strategy for specific markets, roles, or talent segments, translating business goals into integrated plans and driving measurable hiring outcomes. TAG provides a comprehensive suite of centralized business support services for its consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care. The company emphasizes a culture of ownership, innovation, and provides resources for testing bold marketing ideas.
Requirements
- 6+ years in results-driven marketing (growth/demand gen/performance) with strong account management skills.
- Exceptional stakeholder and account management skills, with a proven ability to build trust, influence senior leaders, and drive consensus across competing priorities.
- Excellent written and verbal storytelling, including building executive-ready presentations.
- Strong analytics: funnel analysis, experimentation, attribution basics; proficiency with GA4 and other analytics tools.
- Strong working knowledge of Google Ads, LinkedIn Ads, Meta, and programmatic/job advertising platforms, with the ability to drive and interpret results from them.
- Strong project management skills: able to plan, prioritize, and juggle multiple campaigns and deliverables simultaneously.
- Experience managing budgets and agencies/platforms.
- Occasional travel required.
Nice To Haves
- Recruitment marketing and/or healthcare experience is preferred, not required.
- Prior experience with CRM concepts and campaign management preferred; experience using Phenom CRM a plus.
- Comfortable with AI-powered marketing tools and automation, from generative AI content creation to campaign optimization and audience targeting.
Responsibilities
- Owning full-funnel marketing strategy for specific markets, roles, or talent segments, translating business goals into integrated plans, building cross-functional consensus, and driving measurable, quality hiring outcomes.
- Partnering closely with talent acquisition as a trusted, consultative resource, proactively managing relationships, aligning competing priorities, understanding the nuances of hard-to-fill roles and pipelines, and reporting back on results and progress.
- Building the candidate-journey strategy, integrating audience segmentation, messaging and creative, paid search/social/programmatic/job boards, SEO/website/landing experiences, CRM/email/SMS, retargeting, and on-site conversion, into cohesive, test-and-learn plans with clear KPIs, attribution, and ROI targets.
- Orchestrating creative briefs, content needs, landing experiences, and conversion paths in partnership with Creative, CRM, and Digital teams.
- Utilizing analytics to maximize campaign performance and ensure a steady pipeline of qualified candidates.
- Managing budgets and vendor/agency partners; forecasting and reallocating to maximize ROI.
- Monitoring industry trends, competitor activities, and best practices, and proactively evolving strategies to stay ahead.
Benefits
- A flexible work environment
- Competitive salary and generous benefits package
- Flexible paid time off
- Health insurance
- Dental insurance
- Vision insurance
- 401(k) with company match
- Bonus opportunity
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
