Rebuild Sales Representative

Wagner Equipment•Aurora, CO

About The Position

The Rebuild Sales Representative develops and executes strategies to grow machine and component rebuild sales across Construction Industries and Resource Industries. The role is the subject matter expert and primary point of contact for rebuild opportunities, partnering with customers, Product Support Sales Representatives (PSSRs), branch operations, and Caterpillar to grow sales and maximize equipment lifecycle value. The representative educates customers and internal stakeholders about the financial and operational advantages of rebuilding compared with equipment replacement and supports the dealership’s long-term product support strategy. The position coordinates rebuild projects across multiple locations and requires sales, communication, technical, and relationship-management skills. It can be based in Aurora, Windsor, or Colorado Springs, Colorado, or Bloomfield or Albuquerque, New Mexico. Travel throughout the assigned territory is required, approximately 50% or greater, including overnight travel. Compensation is base salary plus commission, with the rate based on education and experience.

Requirements

High school diploma or GED.
At least 3 years of account management experience.
At least 5 years of practical experience in a related field.
At least 3 years of administrative or clerical experience.
At least 3 years of customer service experience.
At least 3 years of sales experience.
At least 3 years of technical or mechanical experience.
Data entry, telephone, safety, reading and writing, reasoning, organizational, communication, and math skills.
Product knowledge.
Intermediate knowledge of Microsoft Word, Excel, Outlook, and PowerPoint.
Basic knowledge of DBS and CRM/Sales Link.
Intermediate knowledge of ET, SIS, SIS Web, and STW.
Ability to perform the listed job duties proficiently, with reasonable accommodations where applicable.

Nice To Haves

College degree.
OEM experience.
Caterpillar experience.

Responsibilities

Develop and execute strategies to grow machine and component rebuild sales across the dealership territory.
Partner with PSSRs to identify rebuild opportunities, develop proposals, and present solutions to customers.
Manage and maintain a rebuild sales pipeline, including opportunity tracking, forecasting, and reporting.
Coordinate rebuild scheduling and project tracking across branch locations.
Serve as the primary liaison between customers, dealership operations, and Caterpillar for rebuild initiatives and programs.
Educate customers and internal stakeholders on lifecycle management strategies, including rebuild-versus-replacement decisions.
Standardize rebuild quoting processes and support tools to improve consistency, accuracy, and efficiency.
Collaborate with service operations to improve estimate-to-invoice accuracy and operational efficiency.
Work with parts and service teams to develop accurate project timelines and communicate expectations to customers.
Provide project updates to customers and internal stakeholders throughout the rebuild process.
Conduct post-rebuild follow-up to support customer satisfaction, identify opportunities, and promote repeat business.
Maintain a rebuild quote database, templates, and pricing tools.
Ensure Caterpillar rebuild programs, enhancements, and initiatives are implemented and utilized.
Identify personnel, parts, and facility resources needed to achieve rebuild sales objectives.
Advise customers and sales personnel on equipment lifecycle planning and rebuild solutions.
Maintain knowledge of competitive equipment offerings and evaluate rebuild value compared with new machine replacement.
Partner with marketing to develop and promote rebuild-focused campaigns, customer events, and sales materials.
Ensure Equipment Protection Plan (EPP) warranty information is accurately entered and managed.
Analyze performance metrics, including STU, revenue, parts sales, and labor sales, using available business intelligence and reporting tools.
Travel throughout the assigned territory as required, approximately 50% or greater, including overnight travel.
Perform other duties assigned by the manager.

Benefits

Paid time off, up to 96 hours in the first year.
Eight company-paid holidays.
Medical, dental, and vision insurance.
Life and AD&D insurance.
401(k), with eligible employees able to receive a company contribution of up to 7%.
Tuition reimbursement.
Employee Assistance Program (EAP).
Access to CEFCU services, including payroll deductions, savings accounts, loans, and a VISA card.
Supplemental life insurance.
Critical illness and accidental insurance.
ID WatchDog.
Discounted employee phone plans.