Real Estate Marketing Manager

Sandestin Investments LLC•Miramar Beach, FL

23h•Onsite

About The Position

The Agency Northwest Florida Beaches at Sandestin Golf and Beach Resort is seeking an experienced Real Estate Marketing Manager to lead and support marketing initiatives for its growing real estate operation. The Agency Northwest Florida Beaches combines local real estate expertise with the global reach and innovative marketing platform of The Agency. This position will develop and execute marketing strategies to increase property exposure, generate qualified leads, support agents and sales activity, and strengthen the brand throughout the region. Previous professional marketing experience with a real estate company, brokerage, developer, or similar real estate organization is required, along with an understanding of the real estate sales cycle and property marketing.

Requirements

3+ years of professional marketing experience within the real estate industry.
Previous experience working directly for a real estate brokerage, real estate company, developer, or similar real estate organization is required.
Strong understanding of real estate marketing and the relationship between marketing, lead generation, and sales.
Experience marketing individual properties and/or real estate communities.
Experience with digital marketing, social media, email marketing, website content, and online advertising.
Experience coordinating professional photography, videography, graphic design, and other property marketing assets.
Strong project management skills with the ability to manage multiple listings, campaigns, deadlines, and priorities.
Excellent written and verbal communication skills.
Strong attention to detail and ability to maintain accuracy across multiple marketing platforms.
Ability to work independently while collaborating closely with agents, brokers, leadership, and outside vendors.
Proficiency with Microsoft Office and commonly used marketing platforms and tools.
Experience with Canva, Adobe Creative Cloud, or similar design/content platforms.

Nice To Haves

Experience marketing luxury real estate, resort real estate, second homes, vacation properties, or new developments.
Experience in the Northwest Florida, Emerald Coast, 30A, Destin, Miramar Beach, or surrounding real estate market.
Experience with MLS and real estate listing platforms.
Experience with real estate CRM systems and lead-generation platforms.
Experience managing paid digital advertising campaigns.
Experience with luxury lifestyle brands.
Experience with real estate photography, video, virtual tours, and other property marketing content.
Bachelor's degree in Marketing, Communications, Business, Real Estate, or a related field.

Responsibilities

Develop and execute comprehensive marketing strategies to support real estate sales, listings, agents, and overall business objectives.
Develop marketing plans for luxury residential properties, resort properties, investment properties, communities, and new developments.
Work closely with agents, brokers, sales leadership, and management to identify marketing priorities and opportunities.
Create and manage property marketing materials, including brochures, flyers, listing presentations, signage, digital advertisements, email campaigns, and sales collateral.
Oversee the creation and distribution of professional property photography, video, virtual tours, floor plans, and other visual content.
Manage website content, property listings, landing pages, and other digital marketing channels.
Develop and manage social media content and campaigns that increase property exposure, brand awareness, engagement, and qualified leads.
Coordinate email marketing campaigns, newsletters, agent communications, and targeted promotional campaigns.
Manage digital advertising campaigns across appropriate platforms, including paid social, search, display, and other digital channels.
Track marketing performance and provide reporting on leads, traffic, engagement, campaign performance, and return on investment.
Coordinate with photographers, videographers, graphic designers, printers, advertising partners, media outlets, and other outside vendors.
Maintain consistent branding across property listings, digital platforms, advertising, print materials, and other marketing channels.
Assist with open houses, broker events, client events, property launches, community events, and other sales-related marketing initiatives.
Develop creative campaigns to promote new listings, price changes, featured properties, developments, and other real estate opportunities.
Research real estate market trends, competitor activity, buyer behavior, and emerging marketing strategies.
Manage marketing budgets and ensure expenditures align with established priorities and objectives.
Work with leadership to establish marketing goals, timelines, budgets, and measurable results.
Ensure listing information, property details, photography, pricing, and other marketing content are accurate and current.
Identify new opportunities to increase property visibility, qualified leads, agent exposure, and sales.
Provide marketing support and resources to the real estate sales team.