This role involves designing and developing digital analytics requirements for digital marketing campaigns and clickstream data. The successful candidate will collaborate with cross-functional teams to design and deploy A/B tests, evaluate performance KPIs, and develop/maintain dynamic dashboards. Responsibilities also include automating ETL processes, performing data manipulation and optimization, conducting statistical analysis using machine learning and predictive modeling, developing measurement frameworks for new marketing strategies, and designing telemetry and usage tracking solutions. Maintaining data integrity through robust data governance practices and presenting findings to senior leadership are key aspects of this position.
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Job Type
Full-time
Career Level
Senior