This role involves designing and developing digital analytics requirements for digital marketing campaigns and clickstream data. The position requires collaboration with product managers, designers, and developers to design and deploy A/B tests and evaluate performance KPIs. Key responsibilities include developing and maintaining dynamic and interactive dashboards, automating ETL processes, and performing data manipulation, structuring, design flow, and query optimization. The role also entails conducting statistical analysis using machine learning methods and predictive modeling, developing measurement frameworks for new marketing strategies using financial modeling and multi-touch attribution, and designing and building telemetry and usage tracking solutions for business intelligence tools. Maintaining data integrity, accuracy, and consistency through robust data governance practices is crucial. The individual will partner with internal stakeholders to understand business needs and translate them into analytical solutions, and present findings and recommendations to senior leadership.
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Job Type
Full-time
Career Level
Senior