Quality Assurance Analyst

CLICK HERE DIGITAL•Baton Rouge, LA

About The Position

The Paid Search Quality Assurance (QA) Analyst independently audits current accounts and campaigns to ensure the accuracy and consistency of advertising across platforms such as Google Ads and Microsoft Ads. This role plays a critical part in maintaining campaign performance and client-facing ad quality by verifying proper setup, tracking, grammar, and adherence to best practices.

Requirements

Exceptional attention to detail with a methodical and process-driven mindset.
Strong communication skills and the ability to work cross-functionally
Strong understanding of digital marketing best practices
Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely
Ability to work independently and collaboratively in a fast-paced, deadline-driven environment
Proficient in Microsoft Office or Google Workspace (Docs, Sheets, Slides, GMail, GChat)

Nice To Haves

1–2 years of experience in paid search advertising, digital marketing, or QA roles (agency experience a plus)
Familiarity with Google Ads, Microsoft Ads, and digital analytics tools (e.g., Google Analytics, Google Tag Manager)
Understanding of PPC metrics and optimization levers
Understanding of automotive marketing nuances—inventory feeds, local targeting, dealership branding, co-op compliance, etc.
Excellent communicator and team player with a strong sense of accountability
Experience with QA templates or audit checklists
Google Ads certification(s)

Responsibilities

Independently audit and review campaigns for correct external attributes, including targeting, ad copy, grammar, creative, incentives, extensions, sitelinks, logos, seasonality, and landing page destinations
Independently audit and review campaigns for correct internal attributes, including budgeting, pacing, campaign name, ad/ad group name, asset group naming, bidding strategies, search themes, inventory linking, and more
Validate campaign structure and naming conventions to align with internal guidelines, OEM regulations, and client expectations
Assist with pre-launch and post-launch QA to ensure campaigns meet performance and compliance standards
Confirm correct tracking implementation (UTM parameters, conversion tags, etc.) across platforms and ensure data flows correctly to analytics tools
Monitor campaign performance for anomalies and flag potential issues (e.g., budget pacing, underperforming ads, disapproved creatives)
Cross-check client templates and inbound requests against live campaigns to verify completeness and accuracy
Assist the team with the implementation of new month incentives and creative changeovers and audit according to deadlines given
Collaborate with Paid Media Managers and Paid Search Analysts to troubleshoot and resolve campaign discrepancies or errors
Maintain documentation of QA processes and contribute to the improvement of QA workflows
Assist with pre-launch and post-launch QA to ensure campaigns meet performance and compliance standards.