Public Site SEO, GEO, Digital Acquisition Associate

JPMorgan Chase & Co.•New York, NY

58d•Onsite

About The Position

Become an integral part of the Wealth Management Digital Marketing team, focusing on public site organic growth, local search, and advisor website strategy across chase.com and jpmorgan.com. This role is responsible for driving organic growth and discoverability through advanced SEO, GEO/local search optimization, and leveraging AI-powered search (LLM) capabilities. This role will also support the development and optimization of branch and advisor profile pages and related digital experiences in partnership with Field Marketing teams. As an Associate within Wealth Management you will collaborate with marketing, product, analytics, design, external vendors, and technical teams to ensure our public web presence is optimized for search, discoverability, and user experience, with a particular focus on local and advisor-specific content.

Requirements

Bachelor's degree in Marketing, Business, Analytics, or a related field.
Experience in SEO strategy, local search optimization, digital content development, or advisor website management.
Excellent executive communication, presentation, and collaboration skills.
Strong analytical skills and proficiency in SEO and AI-powered tools (e.g., Adobe Analytics, BrightEdge, SEMrush, ChatGPT, Gemini).
Experience developing or refining new test (experimentation) concepts, learning from and socializing results, and iterating quickly.

Responsibilities

Develop and execute SEO strategies for chase.com and jpmorgan.com, with a focus on GEO and local search optimization and advisor website discoverability.
Leverage AI-powered search technologies (LLM) to enhance content relevance, user experience, and organic acquisition.
Monitor and analyze SEO performance metrics, providing actionable insights and recommendations for continuous improvement.
Conduct regular competitive analysis and utilize AI-driven insights to stay ahead of industry trends and competitor strategies.
Collaborate with the internal SEO Center of Excellence (COE) to ensure alignment with best practices and emerging search technologies.
Lead the strategy and ongoing optimization of branch and advisor profile pages and related website experiences, ensuring content is compelling, accurate, and locally discoverable.
Partner with Field Marketing, design, data & analytics, vendors, and product teams to enhance advisor website content and track performance.
Manage vendor relationships for content creation, website development, and design services.
Collaborate with internal stakeholders to gather requirements, feedback, and ensure continuous improvement of advisor pages and local content.
Analyze and map user journeys to identify friction points and opportunities for improvement, especially in local, cross-line of business (XLOB), and advisor-related search flows.
Enhance site navigability and the discoverability of products, features, and advisor content to drive acquisition and engagement.
Collaborate with the Marketing Experimentation Lead to design, execute, and analyze experiments aimed at improving SEO, local search, and advisor website performance.
Stay informed on digital marketing trends, local search best practices, and AI-powered search advancements.