AI Search Technical SEO Lead (AEO / GEO)

PNC•Pittsburgh, PA

3d•$65,000 - $161,000

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. We are looking for an AI Search Technical SEO Lead within PNC's Marketing organization. Position Overview: Shaping the Future of Digital Discovery The landscape of information retrieval is undergoing a seismic shift. As users migrate from traditional keyword-based queries to conversational interactions with Large Language Models (LLMs), the definition of visibility is evolving. PNC Bank is seeking a forward-thinking AI Search Technical Lead to spearhead our adaptation to this new era. This pivotal role sits within the Digital Growth Marketing organization, positioned strategically adjacent to the SEO Content and SEO Strategy teams. In the rapidly emerging field of Generative Answer search, this position represents a unique opportunity to define how a major financial institution interacts with the next generation of search technologies. The successful candidate will be primarily focused on ensuring that PNC’s web properties are structured, coded, and optimized for peak performance across two distinct ecosystems: traditional search engines like Google and Bing, and the emerging generative search engines including Gemini, ChatGPT, and Perplexity. This is not a traditional technical SEO role; it is a technical discipline focused on AEO (Answer Engine Optimization). We are looking for a practitioner who understands that the future of search requires more than just keywords—it requires a fundamental understanding of how machines parse, process, and retrieve data. You will bridge the gap between technical web development and digital marketing, utilizing a blend of data analysis, trending insights, and a "test and learn" aptitude to secure PNC’s authority in the age of AI. The Evolution from SEO to AEO: As the digital marketplace floods with AI SEO positions, PNC distinguishes this role by focusing heavily on technical infrastructure and entity authority. The transition to Generative Engine Optimization (GEO) or AEO means that our digital assets must be intelligible not just to humans, but to the complex algorithms driving LLMs. In this role, you will move beyond standard link-building and metadata optimization. You will focus on how PNC’s digital footprint—from our main site to our insights blog to our branch and ATM listings —feeds into the knowledge graphs that power AI responses. This requires a deep understanding of how generative engines construct answers and a proactive approach to structuring data so it is cited as the primary source of truth. By joining the Digital Growth Marketing organization, you will play a critical architect role. You will ensure that when a user asks an AI agent about financial advice, banking products, or market insights, PNC provides the authoritative answer. This position demands a professional who can navigate the ambiguity of a nascent field while delivering concrete, measurable improvements in visibility.

Requirements

This is a technical leadership role. While it sits within marketing, the successful candidate must have 5+ years of experience in technical SEO and possess a strong understanding of technical SEO and web development. We are looking for someone who can look "under the hood" of a website to understand how its construction affects its discoverability.
Web Development Fundamentals: Familiarity with basic web design and HTML, JavaScript, and CSS is essential. You must understand how these languages intersect to create—or hinder—the optimal discoverability of a website. You should be able to audit code for rendering issues that might prevent AI crawlers from accessing content.
Data Analysis: The ability to analyze large datasets to identify trending topics and performance anomalies is critical. You must be comfortable with data visualization and interpretation to guide strategy.
Test and Learn Aptitude: Given the nascent nature of AI search, there are no established playbooks. You must possess the curiosity and scientific rigor to formulate hypotheses, run tests, and operationalize the results.
Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions.
Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.
Determining the optimal analytic approach and supporting development, implementation and enhancements.
Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making.
Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.
Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role.
Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience.

Nice To Haves

CMS Platforms: Experience with Adobe Experience Manager (AEM) or similar enterprise Content Management Systems is highly recommended, as you will need to understand the constraints and capabilities of our publishing environment.
Technical Auditing: Proficiency with the ScreamingFrog SEO crawler to perform deep technical audits of site architecture and response codes.
Search Intelligence: Expertise in Conductor Web Intelligence for enterprise-level visibility tracking.
Performance Analytics: Deep knowledge of Google Search Console for search performance data, as well as Google or Adobe Analytics for user behavior tracking.
Server-Side Analysis: Familiarity with Log File analysis tools to understand exactly how search and LLM bots are crawling the site, allowing you to optimize crawl budgets and identify accessibility barriers.
Specific certifications are often required.
In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Analytical Thinking
Business Intelligence (BI)
Concept Development
Data-Driven Decision Making
Data Integration
Market Research
Performance Metrics
Qualitative Research
Strategic Planning
Analytical Thinking
Business Acumen
Business Analytics
Consulting
Decision Making and Critical Thinking
Effective Communications
Emerging Technologies

Responsibilities

Advanced AEO Platform Management
Technical Architecture and Schema Implementation
Cross-Functional Collaboration for AI Visibility
Executive Reporting and Strategy
Continuous Improvement and Testing

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future.
Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

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